Ourvita: Brand strategy for a global merger
Overview.
Four leading companies in the health and wellness industry – Ofi (Italy), Aakamp (Germany), Procemsa (Italy) and Master Pharm (Poland) – were joining forces to form a single brand. They needed a unified identity that reflected their shared commitment to “infinite innovation” and the philosophy that “we are better together”.
They tasked us with conceptualising and executing this comprehensive rebranding project. From creating the new name and brand strategy to producing internal launch assets and managing their highly anticipated public debut at Vitafoods Europe, we were there at every step to ensure a smooth and impactful transition.
Our strategy.
The “infinite link” concept.
To bring these distinct businesses together, we needed a strategy built around connection. We ran collaborative workshops to understand the core values of each company, which resulted in the new name, “Ourvita”, and a central “Infinite Link” concept. This logo featured an elegant, intertwined pattern to visually symbolise the continuous and interconnected nature of innovation, as well as the unity and strength derived from the merger.
A two-phased approach.
We needed to focus on both internal buy-in and external impact. We had to ensure employees felt a strong sense of belonging to the new brand before introducing Ourvita to the wider industry as the ultimate destination for contract development and manufacturing organisation (CDMO) services.
Implementation and creativity.
Internal alignment and digital launch.
To welcome every employee to the new brand, we developed comprehensive brand launch kits. These included a personalised message from the CEO explaining the vision behind the rebranding, detailed brand guidelines, branded merchandise, and resources to help employees understand and embody the new brand values in their daily roles. At the same time, we built a modern, user-friendly website and revamped their social media profiles to clearly communicate the new identity and values.
Public debut at Vitafoods Europe.
We designed an immersive exhibition stand to serve as Ourvita’s public launch. Attendees of the nutraceutical tradeshow walked a guided pathway through four towering pillars, each telling the story and highlighting the specialisms of the founding companies. The pathway led visitors directly to the new Ourvita brand, where comprehensive materials provided detailed information about its offerings. We managed every touchpoint to enhance the attendee experience, from bespoke coffees and custom team uniforms to onscreen motion graphics and a real-time social media campaign to extend the event’s reach.
The results.
By integrating four distinct businesses under a single identity, we helped position Ourvita as a leading player in the health and wellness space. The immersive stand at Vitafoods Europe was a major success, attracting and engaging a large number of visitors, generating enthusiastic feedback, and establishing strong visibility and industry recognition.
- Created an engaging, interactive exhibition stand that guided visitors through the history of the merger and into the future of the brand.
- Delivered clear messaging and a strong visual identity that resonated with attendees as well as prospective customers more widely, positioning Ourvita as an innovative industry leader.
- Distributed branded materials and clear guidelines to foster employee pride and ensure a smooth transition.
Rebrand encompassing brand strategy, online presence and event launch
Digital ecosystem launched with a modern website and clear social media strategy
Physical touchpoints designed, from team uniforms to informational materials
Ready to see similar results?
If you’re ready to unify your brand identity or make a lasting impact at your next event, let’s talk. Start your growth story with Embryo.
