Manchester Super Giants ground

Embryo announces partnership with Manchester Super Giants 

Embryo is proud to announce its partnership with the Manchester Super Giants ahead of the highly anticipated summer cricket season. 

Based at the iconic Emirates Old Trafford Cricket Ground, the Manchester Super Giants, formerly known as the Manchester Originals, play in The Hundred, the innovative 100-ball, family-focused cricket competition.

Embryo will be delivering a suite of services to amplify the Super Giants’ presence, specifically focusing on performance marketing and creative.

A vision for Manchester

The partnership is rooted in a shared passion for the city’s vibrant sports scene and a commitment to building a brand that resonates with local fans and international audiences alike.

James Young of the Manchester Super Giants commented:

“We chose Embryo for their creativity, energy, and attention to detail throughout the process. Right from the first meeting, they understood the scale of our ambition to build a team that the whole of Manchester can get behind, and we’re excited to bring the Manchester Super Giants vision to life together this summer.”

Ross Green, CEO of Embryo, added:

“As a Manchester-born agency, we have always aimed to collaborate with the iconic sports brands that make this city world-famous. Partnering with the Manchester Super Giants is a proud moment for us. Their ambition matches our own, and we are eager to apply our digital expertise to help grow a legacy for cricket in the North West.”

Eve Murray
By Eve Murray

Senior Marketing Executive

Published
26 May 2026

Last modified

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