How it works: Google has fully rolled out its March 2026 Spam Update, completing the entire process in less than 24 hours. The update targets “scaled content abuse,” site reputation abuse, and expired domain abuse. Unlike updates in the past that often take weeks to deply, this fast rollout highlights a far more efficient and likely automated approach to identifying and penalising poor-quality, AI-created spam.
Why it matters for SEO: With this update rolling out so quickly, it’s likely sites will be able to see an impact almost immediately. It’s a key reminder for businesses and SEOs to consistently be prioritising strong content that highlights strong E-E-A-T (experiece, expertise, authority and trust), rather than throwing out a high volume of low-value and poor quality pages.
