How it works:
Google Ads is introducing AI-generated voiceovers for Performance Max video ads. The system can automatically add realistic narration to video ads using AI voice models. Advertisers will be automatically enrolled in the feature unless they choose to opt out.
What’s the benefit:
This makes it easier for advertisers to create engaging video ads without recording their own voice-overs. It can save time and production costs whilst making ads easier for viewers to understand.
