Why content still matters in AI search

AI isn’t being creative, it’s repeating the clearest version of your brand it can find. We know search has matured and shifted… but how do we adapt?

Shining a light on the importance of content – in all its forms – to be suggested by AI, We’ll be covering what we know LLMs look for and reward, how products are discovered alongside some best practices for product page content, and the wider considerations off-site that brands need to consider to be visibile in LLMs.

This event is for brand-side marketers only.

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