GEO/AEO services
Talk to usWe’re a Manchester-based digital marketing agency that helps brands get seen by the right people (or robots, as it were).
At Embryo, we’re pioneering generative engine optimisation (GEO) – a new way of combining AI insights and traditional results-driven SEO methods to get seen by LLMs.
Our team is already helping businesses appear across AI-driven search platforms and within AI overviews – making sure they remain visible as search behaviour keeps evolving.
What is generative engine optimisation (GEO)?
GEO is about creating content that works for people and AI tools such as ChatGPT, Gemini, and Google AI overview. AI models now prioritise direct answers, clear structures and a natural, conversational tone of voice.
Our GEO services make sure your content is understood and trusted by AI platforms whilst still being readable to people who find your website through traditional search.
AI is redefining search – is your brand ready?
AI platforms and LLMs now prioritise context, relevance and trust over traditional keyword-based ranking. With Google reporting that AI overviews are now appearing on around 47% of search terms, making your content AI-ready is becoming vital.
To be ready for evolving AI search your website needs:
- Content that answers questions directly
- Strong technical SEO
- Structured data
- Brand entity
- Multi-platform visibility tracking
At Embryo, we help brands implement all of these changes by combining all our SEO expertise with GEO knowledge to make your content discoverable, trusted and genuinely engaging.
Transforming potential. Fuelling growth.
Embryo’s approach to GEO.
At Embryo, we don’t just write content that ranks, we create pages designed to get noticed by AI without losing that human-friendly touch. Your brand deserves visibility where it matters most, and we make that happen.
Here’s how:
- Comprehensive content – deep diving into topics, answering long-tail questions in a natural, direct way.
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) – showcasing author experience, accreditations, customer reviews, real-world use cases, and regularly updated content to build authority.
- Key decision-making information – including pricing, specifications and benefits to help customers make informed decisions.
- Intent-driven structure – arranging content so AI can understand intent and context
- Credibility and helpfulness – focus on making trustworthy and actionable content that aligns with the customer’s needs.
- Brand signals – demonstrating brand authority by using reviews, fast delivery, and transparent pricing – clear information that AI understands.
By doing all these steps, your content becomes more visible to AI-driven platforms but it’ll also be genuinely useful to people who visit the site.
We help give your brand a strong and credible presence in an ever-evolving search landscape.
Explore our range of paid marketing services to build the perfect marketing strategy for your brand.
What generative engine optimisation services do we offer?
At Embryo, our GEO services will get your brand visible and trusted by AI platforms without losing the benefits of traditional SEO. We understand that each business is perfectly unique so we create a GEO strategy that works for you and your brand.
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Creating content for AI visibility
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SEO & AI visibility auditing
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Brand entity building and semantic structuring
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Technical optimisations
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Structured data
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Multi-platform visibility tracking
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Digital PR & AI-ready brand positioning
The AI SEO agency keeping your website at the forefront.
As search evolves, our SEO services adapt. If you want your brand to be found by humans and AI platforms, Embryo GEO services can help. Let’s make sure your website is visible – whatever happens in search next.
Speak to our experienced team today to get your brand visible.
