Discovery strategy
Talk to usMake your brand unmissable with data-backed discovery strategies
Making a powerful brand doesn’t happen overnight – it’s all about knowing your audience and finding where they are before they even consider converting.
Our Discovery strategy is designed to transform your brand’s online visibility.
Through expert analysis of user behaviour, channel performance and identifying opportunities, we create strategies that boost brand performance where your audience really lives.
Whether it’s strengthening social media presence or expanding organic channels, our discovery strategy cuts the middleman out of digital marketing to maximise conversions.
Turning audience interest into valuable insights.
Traditional marketing is outdated when it comes to modern audiences. Standard search engine queries are not enough, with users engaging with social media, AI resources and forums before forming solid intent.
Our search strategy highlights untapped potential across these pathways and helps position your brand as a credible source across all channels.
During our analysis, we can:
- Map discovery journeys across various channels
- Identify high-visibility areas that can increase purchases
- Highlight gaps in content performance and social presence
- Conduct competitor analysis to reveal key opportunities
- Outline priority channels for early brand awareness
How we create your discovery strategy.
Every business has a different target audience, and part of our discovery process is determining how your audience finds you and the best way to reach them.
The first step is to deep dive into your branding and learn key details about your audience. We’ll identify how users currently encounter your brand and the leading channels that drive awareness.
Discovery isn’t just keyword volume — it’s context. Tools like Needle map the broader organic landscape so you know where potential lies. Custerdome aggregates real-world audience signals across channels, giving you insight into where customers are and what they care about, before any marketing activity begins.
When our audit is complete, we’ll create a concise discovery roadmap that outlines which channels have the best opportunity for awareness and visibility, how these channels support exposure and any content needed for these platforms.
We’ll also provide a 12-month roadmap, prioritising the biggest investments for visibility and how to implement this long term growth strategy.
What we offer in discovery strategy.
Once our investigations are complete, you’ll leave with a detailed framework on how to ensure audiences discover your brand.
- A discovery-based strategy deck spanning 12 months
- A visibility-led roadmap
- All of our audit findings on visibility
- User journey information and insights
- Recommendations from our experts and data
- Instructions for implementation, with the opportunity for support from Embryo
Need a fresh take on your discovery strategy?
Using a modern, multi-channel marketing strategy to transform your business into an authority in your market.
