TikTok Ads agency
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As a popular platform engaging over 850 million active users per month, there’s never been a better time to launch TikTok ads. At Embryo, we turn attention-grabbing ideas into exponential growth in sales, followers and brand awareness. Our paid social team provides an unmatched service, paying significant attention to what works and ultimately, what generates results. We plan, create, launch and optimise TikTok campaigns for commercial impact – not just to generate views.
Every decision we make is informed by data, not assumptions, so that campaigns are built to improve, adapt and scale at pace.
TikTok Ads: Built, launched and optimised for performance.
Our experience with clients shows that getting to grips with TikTok marketing can be a minefield – both confusing and time consuming.
When you turn to Embryo for paid advertising, you get hands-on support, accurate data and end-to-end campaign management from the intelligent brains of our experts
Our paid social team doesn’t just start with data and analysis of performance, it’s an ongoing process of evaluation, experimentation and testing. Not only does this ensure campaigns perform as they should, this constant loop of data extraction and adjustment keeps spend focused, creative relevant and strategy aligned with changing user behaviour.
This includes:
- Testing creative angles and formats
- Analysing engagement, conversion and engagement data
- Targeting and audience refinement
- Reviewing competitor activity to identify creative trends and positioning
This process allows us to proceed confidently with proven approaches, or pivot when results suggest change is needed.
Transforming potential. Fuelling growth.
TikTok advertisements, the Embryo way.
At Embryo, our approach to TikTok PPC management is heavily data and performance led. Campaigns are structured to compile insightful data quickly, so we can analyse results, refine and scale. Alongside our internal creative team, , we have the ability to create platform-native assets that align with both TikTok best practices and your brand, designed to stop scrollers, grab attention and drive action.
Data & account foundations.
Everything we do starts with outlining clear objectives, whether that be driving brand awareness, sending more traffic to site or driving in-app purchases. These objectives form the basis of our strategy.
For new accounts, we spend the initial period setting up account structure, tracking and attribution to ensure we have visibility of accurate data to guide decisions. Where accounts are already established, we review existing performance and setup to find opportunities for improvement. In the early stages, we prioritise building or strengthening data within the account, often leading with a top-of-funnel approach to generate insight that informs ongoing strategy.
Audience & intent research.
We identify high-value audiences and fine-tune demographics, behaviour, interests and intent to reach the right people and maximise results. Where brands are already active and performing highly on Meta ads, we utilise audience data to inspire strategy on TikTok. While platforms differ and audiences change, we can pinpoint any overlaps and ensure clear differentiation in formats, messaging and targeting.
Ad creatives.
We spend time studying TikTok competitors for creative research, spotting top-performing concepts and trends to uncover opportunities for our campaigns. Our role is to come in from a fresh perspective, challenging what’s already present and providing creative directions that make sponsored ads stand out.
Conversion tracking.
It’s paramount that we continually check that your campaigns are working effectively. As standard, we provide regular performance updates on top of insights and plans to figure out what’s working and what might need to improve. Reviewing metrics such as spend efficiency, cost per action and ROI, we decipher how campaigns are delivering value and where optimisations need to be made.
Get started with TikTok marketing.
As a full-service digital marketing agency, our expertise spans across all areas of paid and organic marketing. For you, as an ecommerce or lead generation company, it means you gain access to a suite of services from TikTok Ads, social commerce support, content creation and SEO – all working together to achieve your goals, no matter what they may be.
If you’re ready to grow your brand on TikTok, let us help lead a strategy that combines the right channels.
