Embryo Group

As part of our continued growth, we’ve formed The Embryo Group. This strategic move was designed to bring together specialist agencies under one shared vision: to offer our clients a broader, more integrated range of services.

Currently, The Embryo Group consists of three agency specialisms, who have all joined us in laying the foundations of what The Embryo Group will become.

To provide a seamless, full-service experience, MYC and Serotonin have officially merged into Embryo, and Novaro operates as a standalone brand within our Group ecosystem.

Together, we’re already delivering expanded capabilities across marketing strategy, content creation, and business growth, giving our clients access to a more connected, collaborative approach.

Social Commerce is exploding, and Novaro can make sure you’re part of the modern buying experience.

Novaro help global brands not just get seen, but actively shopped across TikTok and Instagram. From live shopping to content, ads, and affiliates, their strategies are fueled by creative thinking and deep platform knowledge that turn scrollers into buyers.

Experts in launching and managing social commerce campaigns end-to-end, creating thoughtful content for the right audiences, and generating millions in revenue. They have built a network of talented live shopping presenters, creatives and media buyers, activating high performing campaigns that convert attention into record-breaking sales.

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For over a decade Making You Content have been helping their clients transform their everyday business into extraordinary content marketing.

MYC have 5 main service pillars, each reinforcing the other. Brand messaging flows through product marketing, thought leadership builds on brand positioning, events create social content, and social media amplifies everything.

They bring strategic insight, cultural awareness, and messaging that genuinely connects with real people, and actually moves the needle on client business goals.

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Founded on creative energy and strategic expertise.

Co-founders, Clair & Dom, bring the best of both worlds to brands and campaigns. Balancing positioning and passion with data and analytics.

Serotonin delve into the art and science of developing, creating, and redefining brand identities. This isn’t just about crafting visually appealing designs; it’s about understanding and embedding the essence of a brand into every creative choice we make. This team bring a wealth of experience in brand, strategy, performance marketing and creative.

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From insight to outcome, without the guesswork.

Using a modern, multi-channel marketing strategy to transform your business into an authority in your market.

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