B2C Guide for 2026

2026 is set to be one of the most exciting years for digital advertising. Yes, competition is fierce and there are many changes, but with a smart strategy and a true omni-channel approach, the opportunity has never been greater.

This guide is designed to be modular and to be digested and referred back to over the course of time. You don’t need to read every page to get value. We’ve structured to help you find your own path via a theory vs practical analysis – strategic depth (Part 1 vs. Part 2) and via your own business’s operational maturity (the tiering system).