A big update for anyone who is running ads with tighter budgets, called Investment Strategy.
What is it?
- It shows you what could happen if you had a higher budget before you increase budgets
- This gives you forecasts on conversions, clicks and revenue before you actually spend more
- The benefit of this is that it allows you to see what the potential ROI is, which is especially useful if you want to see results before scaling ad spend. Sometimes, increasing budget and ROI go hand in hand, so this gives you a projection
Benefits
- This is different to the performance planner on Google Ads because this is for quick budget increase decisions rather than long-term campaign planning
- This allows you to quickly assess weekly spend increments on campaigns that are limited by budget. Performance Planner is good for long-term strategies, such as Q1 planning, where there could be lots of different scenarios.
