Google has announced Query Groups, a new AI-powered feature in Search Console Insights that clusters similar search queries to help marketers understand search performance more easily.
When reviewing search data, you often see dozens of slightly different versions of the same query, which can make it hard to spot trends and plan content. Query Groups solves this by automatically grouping related queries into clusters that represent main search interests, driving traffic to your site.
What it does
- Groups similar queries – see main search topics instead of long lists of variations
- Shows performance – track total clicks per group and spot rising or falling trends
- Drill down – click a group to view all individual queries in detail
Why it matters
Query Groups helps marketers identify emerging topics, optimise content strategy, and focus on high-level insights instead of sifting through hundreds of similar queries. Available over the coming weeks for high-volume accounts, this feature will make search analysis smarter and faster.
