The Embryo Group expands with launch of social commerce agency, Novaro
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The Embryo Group is proud to announce the official launch of Novaro, a new specialist agency founded by Chris Grimes, dedicated to helping brands capitalise on the rapidly growing world of social commerce. Novaro has been established to empower businesses to thrive across emerging retail platforms, with core expertise in:
- TikTok Shop management
- Sprii integration and support
- Live shopping and affiliate marketing solutions
Already collaborating with household names such as Russell Hobbs, George Foreman, and The Original Factory Shop, Novaro is driving measurable results for brands eager to tap into new growth opportunities through innovative social commerce strategies.
Social commerce is transforming how brands connect with audiences, and Novaro is leading that change,” said Chris Grimes, Founder of Novaro. “Through our live shopping studios and data-led content strategies, we’re shaping the next generation of retail, one that’s interactive, authentic, and built for today’s creators and consumers
“The launch of Novaro represents an exciting new chapter for The Embryo Group,” said Ross Green, Founder of The Embryo Group. “As social commerce continues to reshape how consumers connect with brands, Novaro enables us to offer clients even greater depth of expertise and agility in this fast-moving space.”
With Novaro joining Embryo and MYC, The Embryo Group continues to build momentum and reinforces its position as a forward-thinking collective of specialist agencies committed to delivering innovation, impact, and measurable results.
