Embryo appoints Tom Hemingway as Head of Digital PR
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Manchester-based full-service performance marketing agency Embryo has strengthened its leadership team with the appointment of Tom Hemingway as Head of Digital PR, as the agency continues to expand its PR and search capabilities.
Hemingway brings more than 12 years of PR experience to the role, joining from Ride Shotgun, where he led Digital PR strategy across a range of national and global brands. Prior to that, he spent over three and a half years at Journey Further in the Organic department, delivering PR campaigns across insurance, finance, fashion, tech, home interest and leisure sectors.
His career has also included in-house PR for a portfolio of household drinks brands, including Hooch and Franklin & Sons, as well as agency-side roles managing PR for clients such as Hisense, Diageo, Russell Hobbs and Thomas Cook.
At Embryo, Hemingway will lead the Digital PR team’s growth and direction, focusing on creative, measurable PR campaigns that help brands earn visibility, authority and stand out in a fast-changing search and AI landscape.
Ross Green, CEO at Embryo, said: “Tom’s appointment comes at a really exciting time for Embryo as we continue to grow and broaden our skill set. Digital PR is a key part of that journey, and Tom’s experience will help us build one of the strongest PR teams in the industry.”
Hemingway added, “Embryo is an agency with big ambition and a brilliant culture. I’m excited to help shape the future of PR here, building campaigns that not only earn headlines but also cut through in search, AI results and the channels where audiences are making decisions. PR is evolving fast, and brands want ideas that make a measurable difference, earning attention and influencing decisions. I can’t wait to push that forward with such a talented team.”
Embryo Group has grown rapidly in recent years, expanding to more than 73 specialists across SEO, social, PPC, PR and digital strategy, working with clients in sectors from retail and finance to home and leisure.
For more information, please contact info@embryo.com
