GA4 has launched an improvement to ecommerce data availability and usability for item-scoped dimensions.
Improvements include:
- E-commerce dimensions (default and custom) are now available in Reporting for use as secondary dimensions, filters, and comparisons.
- E-commerce metrics (default and custom) are now available in Reporting customisation.
The update will allow users to dive into the granularity of e-commerce events for items and create more comprehensive reports to support internal needs.
