Email marketing
Our email marketing service helps you unlock untapped revenue by combining automation, personalisation, and performance marketing into a single, powerful retention engine. With ad costs climbing and customer attention shrinking, brands that thrive are the ones that build real relationships—starting with retention.
Whether you’re struggling with time, tools, or tactics, we step in as your strategic partner to make email work harder—and smarter—for your growth.
What we offer
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Strategy development
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Full campaign set-up
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Paid media co-ordination
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Copywriting and creative design
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Platform integration (Klaviyo, Mailchimp, etc.)
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Reporting and ongoing optimisation
Why retention matters more than ever
27% of customers return after their first purchase—but only if the experience builds trust and familiarity. With paid advertising costs on the rise and third-party cookies on the decline, focusing on customer retention has shifted from optional to essential.
Brands using behaviour-driven email automations see up to 6x higher conversions compared to one-size-fits-all campaigns.
Retention strategies aren’t just cost-effective—they’re revenue drivers.
This is where Embryo can help
The opportunity you might be missing
- 25–30% of total revenue should come from email marketing.
- The average cart abandonment rate is 68–75%, representing a massive opportunity to recover lost sales.
- Many brands underutilise email due to lack of time, internal expertise, or a fragmented tech stack.
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Our retention framework
We bring together email automation and performance marketing to create a high-impact retention system that runs on autopilot—but feels personalised to every customer.
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Lifecycle automation: The retention engine
We build intelligent email journeys that nurture your customer relationships over time.
- Welcome series: Start strong with high-converting first impressions.
- Post-purchase emails: Reinforce value, cross-sell, and upsell.
- Re-engagement campaigns: Win back customers before they churn.
- Welcome series: Start strong with high-converting first impressions.
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Personalised email marketing that converts
Today’s customers expect relevance. We use your customer data to create smart, high-performing campaigns:
- Tailored product recommendations
- Exclusive offers and early access for VIPs
- Behaviour-based retargeting emails and ads
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Performance marketing: Amplifying your retention strategy
Email becomes even more powerful when connected to your broader acquisition and advertising efforts.
- Lookalike audiences: Reach new customers similar to your top spenders.
- Cross-channel messaging: Align creative across email, paid social, and display.
- Consistent brand voice: Ensure a cohesive journey at every touchpoint.
- Lookalike audiences: Reach new customers similar to your top spenders.
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Data, strategy and best practices that drive results
We don’t just launch campaigns—we optimise relentlessly to scale growth.
- Segmentation: Based on lifecycle stage, past behaviours, and interests.
- A/B testing: Subject lines, content, CTAs, send times—you name it.
- Unified branding: Visual and tonal consistency across channels.
- Segmentation: Based on lifecycle stage, past behaviours, and interests.
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Email and ads: A unified growth engine
We integrate your tools, teams, and data for truly connected marketing.
- Unified CRM and platform syncing
Connect tools like Klaviyo, Mailchimp, Shopify, Meta Ads, and Google Ads.
- Coordinated campaign execution
Email and ad campaigns that speak the same language.
- Cross-channel feedback loops
Insights from one channel inform improvements in the other.
- Unified CRM and platform syncing
Our approach
You don’t need to become an email expert—we handle the heavy lifting. Our process is collaborative, transparent, and results-focused.
We work as an extension of your team to deliver personalised wins and sustainable growth.
Our approach builds long-term value, not just short-term fixes.
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Recognise
We help you capture first-party data from visitors and customers—everything from email addresses to purchase behavior. This data becomes the foundation of personalised, scalable marketing.
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Retain
We use data to intelligently retarget users and encourage repeat purchases through relevant, timely communication.
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Re-engage
With behavioural insights and customer preferences, we craft hyper-personalised experiences that convert—again and again.
Ready to turn email into a growth engine?
Let’s build a retention system that works—through automation, personalisation, and performance-led strategy.
