Awin have recently rolled out their new platform UI for advertisers, featuring a fresh purple boarder and accents of familiar Awin reds and oranges. Ava, Awin’s new AI tool, is displayed more prominently here, and it appears there’s more ‘Awin Intelligence’ features incoming.
Some key features of this update include:
- Modern daily-updated metrics on the dashboard (revenue, clicks, transactions)
- Performance over time widget
- Streamlined navigation with sidebar and a toggle to switch back to Classic view
- Campaigns hub for managing all live and historic partner promotions in one place
- Top partners bar chart overview
- Built-in insights engine to surface performance opportunities and optimisation tips (plan dependent)
Advanced users may also access Journey Path and Competitor Benchmarking reports for deeper analysis, this is still TBC.
If you’re lucky enough to explore the limited-release beta, go check out Awin’s new look, and provide feedback on what you think about the changes!
