Starting today, Instagram will allow public content from professional (business and creator) accounts of users over 18 to be indexed by Google and other search engines.
This feature makes posts, videos, carousels, and Reels searchable beyond Instagram, which should significantly enhance content discoverability. Users can opt out through Instagram’s privacy settings.
Captions, Alt text, and hashtags on Instagram will now impact SEO and require marketers to integrate keyword strategies and consider search intent in their content creation.
