Dancing Leopard Knitwear

Increasing Sales and Revenue Using a Highly Targeted Paid Strategy Aimed at New and Existing Customers


Who are Dancing Leopard?

Dancing Leopard is a women’s fashion brand that focuses on fusing confident colours with powerful prints. Originally founded in 2009, the brand has grown into an international website and concessions in ten countries. As a brand they focus on delivering collections that empower, inspire and celebrate the untamed.

Dancing Leopard

The Brief

Creating targeted paid campaigns to increase sales

The fashion brand came to Embryo as they needed assistance with their struggling PPC account. At the time Dancing Leopard mainly sold summer clothing and so they wanted campaigns that could help drive revenue and ROAS during the winter months.

Dancing Leopard Jagger Dress

Our Approach

Carefully crafted and strategic PPC campaigns

After developing a deep understanding of Dancing Leopard’s goals and further insight into their industry, our PPC team got to work rebuilding their account. Using multiple tools we identified the most suitable keywords for the brand and its budget. Then, by focusing on the campaign structure at a highly granular level we were able to maximise the relevancy and as such the quality scores.

Pairing this strategy with custom-created ad copy and imagery we were able to run campaigns that we knew would drive results. We then proved this by using comprehensive tracking and goals to ensure accurate recordings of our results and each conversion metric.


Increase in PPC ad engagement

Our Results

The results our paid team achieved have been fundamental to the success of the business during their offseason and show how Embryo can be a great extension of an internal team.

  • 46%

    Increase in conversions

  • 37%

    Increase in CTR

  • 175%

    Increase in Return on Ad Spend

  • 41%

    Increase in landing page views

Dancing Leopard Dove Dress

Client Testimonial

What the Client Said

We started working with Embryo on a temporary basis due to a knowledge gap in our team in PPC. The experts at Embryo share ideas across the board where they feel they might benefit our brand - this type of relationship is invaluable - Thank you team Embryo!

Rosie Middleton, Dancing Leopard


Latest Case Studies