Dancing Leopard Knitwear

Increasing Sales and Revenue Using a Highly Targeted Paid Strategy Targeting New and Repeat Customers


Who are Dancing Leopard?

A women’s fashion brand that focuses on fusing confident colours with powerful prints to empower, inspire, and celebrate their customers. Originally founded in 2009, the brand has grown into an international website and concessions in ten countries.

Dancing Leopard

The Brief

Create targeted paid campaigns to increase sales

The fashion brand came to Embryo as they needed assistance with their struggling PPC account. Seasonality was a big challenge the brand faced, so they needed campaigns that would help drive revenue and ROAS all year round.

Dancing Leopard Jagger Dress

Our Approach

Carefully crafted and strategic PPC campaigns

After developing a deep understanding of Dancing Leopard’s goals and further insight into their industry, our PPC team got to work rebuilding their account. Using our bespoke tool Intermingle, we identified the most suitable keywords for the brand and its budget. Then, by focusing on the campaign structure at a highly granular level we were able to maximise the relevancy and as such the quality scores.

Pairing this strategy with custom-created ad copy and imagery we created campaigns that we knew would drive results. We then proved this by using comprehensive tracking aligned to Dancing Leopard’s goals to ensure accurate recordings of our results and each conversion metric.


Increase in PPC ad engagement

Our Results

The results our paid team achieved have been fundamental to the success of the business during their offseason and show how Embryo can be a great extension of an internal team.

  • 46%

    Increase in conversions

  • 37%

    Increase in CTR

  • 175%

    Increase in Return on Ad Spend

  • 41%

    Increase in landing page views

Dancing Leopard Dove Dress

Client Testimonial

What the Client Said

We started working with Embryo on a temporary basis due to a knowledge gap in our team in PPC. The experts at Embryo share ideas across the board where they feel they might benefit our brand - this type of relationship is invaluable - Thank you team Embryo!

Rosie Middleton, Dancing Leopard


Latest Case Studies