Using Advanced Meta Ad Strategies to Generate £717,550 in Revenue

Immediately, we shifted our focus to higher spending audiences with tailored ads featuring high-value products such as the stand-up boards (SUPs) themselves.

To expand Bluefin’s audience we took their brand abroad to Germany and the USA, both of which, thanks to our deeper insights, were identified as large markets.

Using Facebook Advantage+ Shopping Campaigns, we targeted people in these countries who expressed an interest in watersports.

Bluefin’s industry is a niche one but with huge potential, provided audiences are shown the fun that can be had.

To unlock this potential, content that educated, and brought the world of stand-up paddle boarding to audiences, was needed.

Our design team created tailored adverts which led users to bespoke landing pages that featured educational SUP board content.

For example, ads targeting users who weren’t ready to purchase and instead looking for more information on SUPs were taken to informational pages.

For those users who were looking to purchase we launched ads which took them to product pages and used copy such as ‘buy now’ to instigate purchases.

One area that Bluefin were not accustomed to was email marketing, however, our deep curiosity meant that our team were able to advise Bluefin on creating their own email marketing campaigns. The data from this was used by our social team to create lookalike audiences.

Everything our Paid Social team did was based on data. We utilised data to make deeper insights into campaigns. For instance, the data told us that different assets performed across countries in different ways, we fed this data back to Bluefin’s designers who created alternative assets to cater to audiences.

All of this insight helped Bluefin and our Paid Social team maximise ad performance, and thus profitability.