Stats on SurveyMonkey
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Understanding your audience is a key component in marketing, regardless of industry. Online surveys are a powerful way to understand your audience’s opinions, behaviours and trends. Even more importantly, you can gather a range of useful data that can provide valuable insights to help you make data-driven decisions.
SurveyMonkey is one of the leading online survey platforms and the stats SurveyMonkey provide give users all the insights needed to tailor strategies and drive results.
The SurveyMonkey stats in this blog show how effective SurveyMonkey can be for businesses looking to understand their audience better.
If you are looking for support with your digital marketing, then get in touch with our team of experts.
So … what is Survey Monkey?
Before we delve into the stats, here is a summary of SurveyMonkey: Founded in 1999 by Ryan Finley, SurveyMonkey is now one of the world’s leading online survey platforms that helps both brands and individuals collect and analyse data from their audience.
This platform began as a simple tool and has now grown into a powerhouse in the online-survey industry. Because the platform offers a way for businesses to create unique surveys, collect a wide range of data and then analyse the results in one platform, SurveyMonkey is a simple way for businesses to gather lots of useful information.
Now it’s time for the stats. Let’s go.
Stats on SurveyMonkey’s audience
- SurveyMonkey is used by around 300,000 organisations globally
- The platform has over 17 million active users globally
- The platform’s audience is 48.16% male and 51.84% female
- The largest age group visiting the Survey Monkey website are 25-34-year-olds
- Over 2 million people take surveys on the platform daily.
- 84 billion questions have been answered with SurveyMonkey
- As of November 2024, SurveyMonkey reached an annual revenue of $750 million.
Stats on what SurveyMonkey offers
- SurveyMonkey offers over 2.4 million daily AI predictions, so users can create better surveys
- Users can quickly tap into feedback from an integrated panel of over 335 million people
- The platform has over 200 targeting options
- SurveyMonkey offers over 250 expert survey templates
- The platform has over 175 integrations, so users can trigger surveys automatically, share and combine data
- As a global platform, SurveyMonkey is available in 16 languages and surveys can be written in over 50
Stats on mobile surveys with SurveyMonkey
- Mobile survey-taking increased from 52% to 57.2% in three years (2020-2023)
- Data shows that people in the U.S. are as likely to complete a survey on their phone as they are on their computer. In 2023, the gap between response rates was 0.6%
- Interestingly, online surveys are slightly more likely (4%) to be completed on weekends compared to surveys taken on non-mobile devices
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