Analysis of emotion in marketing (+ 17 stats)
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Emotional marketing is a powerful tool that can significantly impact consumer behaviour and brand success, it’s something we regularly leverage within stories in Digital PR. By leveraging human emotions, PRs and marketers can create a deeper connection with their audience, leading to increased readership, engagement and click-through rates. To learn more about our DPR services feel free to get in touch today.
Here are the statistics and analysis statements that highlight the effectiveness of emotional marketing in PR.
Emotional marketing stats and facts to know
Emotional marketing in general
- Ads with higher-than-average emotional responses generate 23% of sales spikes (Nielsen)
- Headlines with negative superlatives performed 30% better than those without (CXL)
- Purely emotional content-type ads copy performs twice as well (31% vs. 16%) compared to those with only rational content
Customer behaviour and emotions
- 90% of all decisions are based on emotions
- 70% of viewers who are very likely to buy a product were emotionally triggered by an advertisement
- 31% of advertisements are emotion-based, not rational [5].
Brand loyalty and engagement
- The rate of customers who recommend a brand based on emotional connection is 71%
- Emotional marketing can increase brand loyalty, engagement, and purchase intent
- After a major bank introduced a credit card designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%
Effectiveness of emotional marketing
- The success rate of emotional marketing campaigns stands at 31%
- Emotional marketing is incredibly effective in helping brands connect with their customers on a deeper level
- Emotional marketing strategies can be highly effective in building customer loyalty and long-term relationships
Consumer buying decisions
- Your product’s features are often not enough to convince consumers to make a purchase
- 21 hours of our daily lives result from emotions, even when we sleep
- 70% of viewers who are very likely to buy a product, were emotionally triggered by an advertisement
Emotional connection and brand success
- The rate of customers who recommend a brand based on emotional connection is 71%
- Emotional marketing can create an emotional bond between the customer and the brand
- Emotional marketing is a viable strategy for strengthening the brand’s relationship with its customers
Impact on sales and conversions
- Ads with higher-than-average emotional responses generate 23% of sales spikes
- Ads portraying above-average emotional responses have a 23% potential sales increase
- Emotional marketing can lead to a 40% increase in new account growth
Demographic and audience response
- Different demographics respond to the same advertisement differently
- It’s better to tweak your copy and imagery to suit the intended audience for maximum effectiveness
Emotional resonance and marketing funnel
- More than 33% of ads appeal to emotions instead of rationality
- Positive social posts play best on social media (60%) compared to other marketing mediums
- Empathy marketing is on the rise
Customer emotions and purchase behaviour
- Emotions drive customer behaviour
- Emotional marketing can be used to build relationships with customers by providing them with meaningful experiences that resonate with them emotionally
- Emotional marketing can be used to leverage specific profitable behaviours
Understand emotions to win
These statistics demonstrate the significant impact of emotional marketing on consumer behaviour, brand success, and customer relationships. Emotional marketing is not just a trend; it is a fundamental aspect of human behaviour that can be leveraged to create meaningful connections and drive business growth. As you consider your marketing strategies, keep in mind the power of emotions in influencing consumer decisions and building strong, long-lasting relationships with your audience.
By incorporating emotional marketing into your overall marketing strategy, you can create more compelling and resonant campaigns that truly connect with your audience on a deeper level. Whether it’s through storytelling, compelling visuals, or empathetic messaging, emotional marketing can be a powerful tool for driving brand success and fostering customer loyalty.
In conclusion, emotional marketing is a proven and effective strategy for engaging consumers, building brand loyalty, and driving sales. By understanding the impact of emotions on consumer behaviour and leveraging these emotional marketing statistics, marketers can create more impactful and successful campaigns that resonate with their target audience.
To learn more about our Digital PR feel free to get in touch with our team today!
