12 direct mail statistics and the power of sales outreach
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Sales outreach and direct mail are essential for any successful marketing business. This strategy involves reaching out to potential customers and building relationships with the aim that this could lead to sales. While it may seem arbitrary, effective sales outreach requires a strategic approach and a deep understanding of your target audience.
Statistics on direct mail marketing campaigns
- In the last ten years advertising mail volume has increased by 87%
- Advertising mail delivers, on average, £14 return on investment for every £1 spent
- Advertising mail grew 42% in the last five years
- Consumer advertising mail is estimated to generate nearly £27 billion worth of business a year
- Mail is the most responsive advertising medium, with 60% of consumers responding
- 60% of consumer advertising mail is opened and 40% is read
- 56% of consumers have purchased after receiving advertising mail
- Business managers open 82% of the advertising mail they receive
- 36% say that they find mail very or quite useful when compared to other advertising media
- 32% of managers say they always open their mail and 30% say they open it if it looks relevant
- 36% of managers have responded to an advertising mailing in the last month and 22% in the last six months
- Of those managers who responded to a mailing, 12% spent £200-£500 and 1% spent £5,000 to £10,000.
Source: https://www.postgrid.co.uk/direct-mail-statistics/
How to deliver successful sales outreach
Sales outreach is important as it can help to generate leads for your business, which you can nurture and build relationships with. These relationships will hopefully lead to sales at some point in the future.
When undergoing sales outreach, you want to ensure your communication is authentic and human. You also want to ensure you are adding value to the business you are attempting to sell to, otherwise you are likely to be ignored. It is also important to measure your results and efforts, this can be through tracking open rates, response rates and bounceback rates. This will help you gauge just how successful your outreach is.
5 steps for success
- Know your target audience: Make sure you know exactly who you want to target
- Personalise your approach: This will help you appear more human and personable
- Utilise multiple channels: Choosing a channel that your target uses the most is always a good idea
- Follow up consistently: Check in with your target around once a week
- Leverage technology: Automated software can help you track open rates etc.
By implementing these strategies, you can enhance your sales outreach and direct mail efforts, build stronger relationships, and drive significant results for your business.
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