A few months ago, I committed to daily LinkedIn posting for a while.
But what are the benefits of posting on LinkedIn daily?
It’s helped me to develop my personal brand, expand my network, and connect with new faces to listen to and learn from.
So, what have I learned from the experience?
That’s what I’ll be taking a look at in today’s blog post.
From the good, the bad, and the downright mind-numbing, here’s everything you need to know about posting on LinkedIn daily!
Why did I decide to do it?
I’ve been a writer for 7 years, so writing content online isn’t new to me.
In fact, it’s something that I’ve probably started to avoid doing in my spare time outside of work to give myself some “rest” away from the keyboard.
The problem with this is that it leaves me only ever writing for work purposes. And that’s not a sustainable way to keep my metaphorical blade sharp – without writing content that you love, you’ll create content that’s blunt, dulled, and without much of a point.
*I hope you’re enjoying the sword metaphor as it’ll be a running theme throughout this post.*
So how do you fix that?
Well, it’s simple, dear reader – you find a way to write away from work, about topics that you enjoy, on a medium that you find easy and familiar.
What I’ve enjoyed about it
I’ve always enjoyed writing and I’ve always been pretty good at it too.
Naturally, I put 2 and 2 together and became a writer by trade.
It’s been an incredible journey so far, but being a writer can be a fatiguing role. Hitting word counts, managing different target audience profiles, and remembering just how to position every one of your clients perfectly is difficult and it’s easy to let it get on top of you.
That’s why it’s been so important to find a way to practice my skills and sharpen my sword in a way that I find productive, easy to manage, and not too time-consuming.
Here’s why I think LinkedIn posting has been a great tool for me as a writer:
I’m writing for myself
When you write for a living, you’ll find that you’re creating a crazy amount of words every single day, but none of them is from your point of view.
You’re creating and creating and creating, but you never give yourself a space to create something that releases your thoughts, feelings, and energy effectively.
But with LinkedIn, you’ve got the perfect opportunity to do exactly that.
There’s a character limit of 1300 characters, which means you’ve got plenty of space to write something meaningful and thought-provoking, but not enough room to waffle on for too long.
It’s a happy medium that I’m sure you’ll find easy to use to your advantage.
You’ve probably heard that steel sharpens steel and the same is true for writing too… kind of…
As a writer you need to ensure that you’re writing the right kinds of content from the right perspective – it’s easy to churn out thousands of words on a project that you’re working on, but when you factor in your KPIs and deadlines, it’s probably not the ideal piece to use as a change to grow and improve your technique.
On LinkedIn, all the pressure is off and you’ll be able to write what you want when you want – it’s all about you, so put on your thinking cap and create something magical!
It’s made my writing leaner
I mentioned that LinkedIn has a character limit, and I think that’s been a godsend.
As a long-form content writer, I’m naturally inclined to write long pieces of content that are designed to rank effectively and position my client’s businesses in the optimum SERP positions.
Whilst this is perfect for my line of work, it does leave me with a tendency to write more words than the LinkedIn algorithm allows.
But with these confines in mind, I find the content that I create for LinkedIn to be quite freeing.
I’m not thinking about optimisation or keywords or performance, I’m just trying to put my thoughts and opinions across in a way that’s easy to digest and fun to engage with.
This character limit has also helped me to make my content much leaner – when you’re working within a limit, every word needs to earn a place in the post and everything irrelevant or boring is slashed away with my super-sharp content sword.
There’s no room for filler in a LinkedIn post and that’ll help you to learn how to get to the point and deliver the killer information that your audience needs, and Google is now also favouring this type of content too after their Helpful Content update!
It’s grown my network significantly
You’d be shocked by how much something as simple as a bit of increased activity can send your followers and connections through the roof.
As I wasn’t intending to do anything other than work on my craft, I haven’t got the statistics to show you my account growth, but what I do know is that I’ve got a timeline that’s far more active and way more engaging as a result.
And that’s what LinkedIn is all about – connecting with like-minded people who share your skills and interests.
It’s a place to share and receive guidance in equal amounts, whilst also establishing your expertise and growing your brand.
As with your website, the impact of fresh, regular content that shows people that you’re living, breathing, and active is one of the biggest positive factors that you could feel.
If you’re committed to it, you’ll see the rewards. That’s a fact.
The challenges I’ve faced
It’s not all been easy, though.
There have been a couple of hiccups and tough spots that I’ve faced that have, for one reason or another, got in the way of me posting as regularly as I’d like to.
If you’re thinking about ramping up your social activity to improve your writing or grow your brand, it’s important to account for some of the difficulties that you might end up being faced with.
Here are a couple of the things that stopped me in my tracks over the past couple of months:
Trying to think of something meaningful EVERY DAY can be tough
Some days are slow.
You head to work, you get your tasks completed, and you go home to relax.
Before you know it, you’re tucked up in bed with your book and a cup of tea.
Or maybe I’m just boring?
For the sake of this post, let’s pretend that I’m NOT boring and that there are others out there who have days that fly by without anything of note happening just like I do.
On those days, it’s hard to find what to write about, especially when you’re trying to be as authentic as possible.
LinkedIn is full of people talking utter nonsense, so you probably don’t want to add to that landfill of content by writing just for the sake of writing.
Not just that, but writing “just because” won’t help you to sharpen that sword either – it’d be like swinging your blade against the summer air, it looks great but it’s not doing anything purposeful and you look a bit silly in the process.
If you want it to work, you’ve got to be choosing something that you want to talk about and that you’ll be able to offer genuine insight into.
With that being said, the biggest takeaway from my experience is this:
If you feel like you don’t have anything meaningful or insightful to post, just don’t.
LinkedIn is so, SO saturated
It feels like there are a trillion posts a day on LinkedIn, which makes it feel almost impossible to stand out on the timeline.
The problem here isn’t necessarily the amount of content, but the amount of bad/lacklustre content that’s posted every minute of every day just to fill space and signal activity.
So it is up to you to find ways to stand out.
Think of what makes you stop in your tracks and pay attention when you’re scrolling and it’ll likely be one of or a combination of the following:
- An image or graphic that goes beyond the norm
- Emojis that highlight key points
- A bold opening statement
- Controversial messaging
- Phrasing that evokes emotion
Now, this isn’t me telling you to be controversial in your posts, but there’s no harm in phrasing things in a way that’ll grab attention and get people to read on.
As a writer, your job is to take the reader from one line to the next and influence their behaviour.
And if you’re not doing that, you might need to rethink the way that you’re approaching your content writing process.
What are the best SEO LinkedIn accounts to follow?
Of course, there are a couple of accounts that I love on LinkedIn – they’re insightful, they’re engaging, and they keep you wanting more.
If you’re looking to bulk up your timeline with some top-quality insights from some of the leading experts in the industry, here are our top suggestions that you NEED to follow:
- Embryo’s Friday Five
- Brad Geddes
- Jay Baer
- Brian Dean
- Marsha Collier
- Ryan Darani
- Joanna Wiebe
- Ross Hudgens
- James Laurain
- Sarena Tseng
- Andrew Holland
This is just the tip of the iceberg when it comes to curating the perfect LinkedIn timeline, but by following these accounts, you’ll be off to a great start.
If you’re on the lookout for the best content marketing team in the business, get in touch with us today to find out how our expertly-crafted content can help you to elevate your organic success to unprecedented levels.
Don’t worry if you’ve been slacking when it comes to keeping your writing sword sharp – we’ve been sharpening our swords so you’ll never have to.