50 copywriting statistics to elevate your content in 2024

Great copywriting is at the heart of any strong content marketing strategy. It grabs the user’s attention, seamlessly provides all the information they need, and gets them to convert all in the space of seconds.

However, sometimes the fear of the blank page just gets to you and the overwhelm kicks in. That’s why we’ve curated 50 of the top copywriting statistics to give you a refresh of best practices and spark your imagination.

You can also reach out to our expert content team to learn more!

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50 copywriting statistics to boost your content

Copywriting is made up of multiple tips which is why we’ve broken our statistics into various copywriting disciplines.

Calls to action

1. CTAs (calls to action) that are personalised convert 202% better than standard CTAs. (Hubspot)
2. Using CTAs as anchor text in blogs can boost conversions by 121%. (Hubspot)

Emails

1. Emails with a subject line of less than 50 characters had the highest conversions. (Get Response)
2.  17% of people feel the content of their marketing emails is low value. (Hubspot)
3. Only 25% of people opt-in for email updates on content – like blogs and guides. (Hubspot)
4. 10% of those signed up for email marketing felt they were not receiving the content that they expected. (Hubspot)
5. 47% of email recipients open emails based on just the subject line. (OptinMonster)
6. Whereas 69% move emails to spam based on the subject line. (OptinMonster)
7. Subject lines that are personalised with a name boost open rates by 10-14%. (OptinMonster)
8. Email marketing is 40x more effective at acquiring customers than Facebook or Twitter. (McKinsey & Company)
9.  Including ‘free’ in subject lines can boost open rates by 29%. (CoSchedule)
10. In a similar manner, using ‘exclusive’ in subject lines can increase open rates by 27%. (CoSchedule)
11. Using ‘limited’ in subject lines can boost open rates by 28%. (CoSchedule)
12. Writing a simple subject line can increase responses by 541% compared to creative ones. (Marketing Sherpa)
13.  Sales emails that have 200-250 words have the highest response rate – 19%. (LXA)
14. 88% of people are more likely to respond to an email favourably if it appears to have been written for them. (Dynamic Yield)

Landing pages

1. Mobile landing pages have a higher chance of converting than desktop ones. (Unbounce)
2. Landing pages that have 100 words or less convert better than landing pages with 500 words by 50%. (Unbounce)
3. Having fewer offerings on a landing page can boost conversions by 266%. (Whisker Cloud)

Visual content

1. According to 60.8% of marketers, visual content is absolutely necessary in 2024. (Impact)
2. 68% of users prefer to discover new products or services via short videos. (Hubspot)
3. Content with videos gets 83% more traffic than those without. (Semrush)
4.  Using video content on landing pages can boodt conversions by 80%. (Unbounce)

Spelling and grammar

1.  41% of content that doesn’t perform well has too many complex words. (Semrush)
2. On top of that, 43% of low-performing content has too many long sentences. (Semrush)
3. Paragraphs that have more than 90 words are too long. (Semrush)
4. Users are 70% less likely to click on content if there are spelling and grammatical errors. (Agility PR)
5.  Almost three-quarters of users pay attention to grammar and spelling on business websites. (Real Business)
6. 59% of Britons would not use a company that had obvious grammatical or spelling mistakes. (Real Business)
7. As well as that, 82% would not use a company that hadn’t correctly translated its content into English. (Real Business)
8.  Using “because” and then giving a reason results in a 94% boost in conversion. (Psychology Today)
9.  Including “you” in marketing material can increase conversions by 47%. (Hubspot)
10.  In an A/B split test of a button, changing the copy from “Start your free 30-day trial” to “Start my free 30-day trial” increased click-through rates by 90%. (Unbounce)
11. Copy that is written at a third-grade reading level receives 36% more responses than more complex content. (Boomerang)
12. Content that is concise and scannable can boost a page’s usability by up to 58%. (NN Group)
13. 80% of marketers believe content that is funny is the most successful way to increase engagement. (Hubspot)
14. 27% of marketers say that the most difficult challenge of creating content is making it engaging. (Hubspot)

Headings

1.  Headings that use the word “guide” attract 3x more organic traffic than those without. (CoSchedule)
2. Question-based headings can increase website traffic by up to 480%. (CoSchedule)
3.  80% of people will only read the headline copy – whereas 20% will read the rest. (Copy Blogger)
4. 6 words is the ideal headline length. (Buffer)

Social media

1. 82% of marketers utilise social media to repurpose previous content. (Hubspot)
2. 68% of marketers have revealed they work with influencers to boost their reach. (Hubspot)

Social proof

1. Pages that have social proof convert on an average of 12.5%. (Unbounce)
2. Whereas content without social proof converts at an average rate of 11.8%. (Unbounce)
3. Social proof can increase newsletter signups by 20%. (Unbounce)
4. Testimonials are featured in 37% of the top-performing landing pages. (Nifty)

SEO

1.  44% of low-performing content doesn’t include any keywords. (Semrush)
2. 71% of investments in SEO are related to keywords. (Hubspot)
3. 46% of marketers believe SEO optimisation has boosted their overall success. (Content Chef)

Feeling overwhelmed? Leave the copywriting to our experts

Those are our 50 copywriting statistics to help you boost your conversions. If you are feeling overwhelmed, our expert content team has years of writing experience for multiple industries.

We achieve incredible results for our clients – will you be next? Reach out to our team today to find out more.

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