23 Statistics about Spotify
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Since launching in 2008, Spotify has created a reputation as the world’s number one audio-streaming subscription service. This is despite competing with Amazon Music, Apple Music, SoundCloud and many more.
So what makes Spotify so great?
Some key features are:
- Personalisation – Spotify has a series of features ensuring each user’s unique experience. Features like Daily Mix, Discover Weekly and their yearly Wrapped playlists, are all formed from its algorithm identifying exactly what type of music and artists users want to listen to.
- Pricing model – Spotify offer a free account which requires users to listen to ads, this then allows users to try the platform before committing. They also have group accounts for couples, households and families.
- Social sharing – Spotify makes it easy for users to share their music with friends and family, they can even invite other users to collaborate on playlists with them or start Jams which is a great feature for office music. With the annual Wrapped playlist users can also share imagery and videos on social media from their accounts, showing what they listen to most.
Now you know what makes Spotify number one, here are some stats about the platform and its users.
Stats about Spotify users
- Spotify owns a 31.7% share of the music streaming market.
- Spotify has over 626 million users which includes 246 million paid subscribers from over 180 markets.
- Spotify subscribers have grown 17% year-on-year.
- The US is Spotify’s biggest market, accounting for 27.4% of traffic, compared to just 5.14% in the UK.
- 54% of Spotify users are aged between 18 and 34.
- Whilst the majority of users are aged under 35, this has been increasing over the years and now 19% of users are aged 55 and over.
- Having been founded in Sweden, it’s not too surprising that 28% of Spotify users live in Europe.
- More than half of Spotify users are male, 56% to be exact.
- Since 2022, Spotify users have grown by 193 million monthly active users.
- Spotify is currently available in 237 countries and territories.
- Users are turning to French music, with streams of this genre growing 94% since 2019. 39 million Spotify users have also added at least one French song to their playlists,
Stats about Spotify content
- Spotify users can access over 100 million tracks, 6 million podcasts and 350,000 audiobooks
- It’s estimated that 40 million users in the US use the platform to listen to podcasts.
- ‘The Joe Rogan Experience’ podcast is the most listened-to podcast worldwide.
- The most popular artist on the platform is Taylor Swift, accounting for over 92 billion streams. She’s quickly followed by Drake with 80 billion streams.
- In 2023, the consumption of India’s classical music grew by nearly 500%. With more than 45% of this genre’s listeners being 25 and under.
- Video content on Spotify is rising. The platform now has over 250,000 video podcasts, and more than 170 million users have watched a video podcast on the platform.
- Coldplay is the most-streamed British band of all time on Spotify.
- The 2023 Spotify Wrapped found that ‘Flowers’ by Miley Cyrus was the most listened-to song worldwide.
- Events have an impact on Spotify. With streams of Rihanna’s music spiking 640% after her halftime performance at the Super Bowl.
- When it comes to Christmas music, Mariah Carey wins! Her song All I Want For Christmas is You accounts for 43.2% of streams.
- The platform adds nearly 1.8 million new songs each month.
- The top song streamed in the UK in 2023 was Sprinter by Dave and Central Cee.
So that wraps up this blog on Spotify statistics. Want to discover more stats about digital platforms? Take a look at the content below:
