Lead the way with these 14 lead gen stats

Generating leads through paid social media campaigns is a crucial strategy for businesses aiming to expand their reach and boost their sales. Let’s delve into some compelling statistics highlighting the power of paid social lead generation.

At Embryo, we know all about lead generation. Our award-winning paid social team have the skills and expertise to help you reach your business goals.

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What is lead generation?

It refers to the process of attracting and capturing potential customers’ interest in your products or services. This involves creating targeted ads that reach specific audiences, and encouraging them to take action, such as filling out a contact form, signing up for a newsletter, or requesting more information. The ultimate solution is to convert these interactions into leads. individuals or businesses that have shown interest and are more likely to become paying customers.

Here are 14 key stats about lead generation:

  1. Facebook (29%), Instagram (29%), YouTube (26%), and TikTok (24%) have the strongest ROI compared to other social media platforms: Not all platforms drive the same marketing and lead generation outputs. It’s important to know your audience so you can reach your audience via the correct platform.
  2. Social media is the best platform to target  Gen Z and Millennials to discover products: Social media emerges as the primary channel for Gen Z and Millennials to discover products. Using social media platforms is a great opportunity to take advantage of this opportunity.
  3. 87% of video marketers say video has helped them generate leads: Videos are now a powerful tool for engaging audiences and driving conversions. The ability to be able to educate the user is beneficial.
  4. Marketers are eight times more likely to convert a lead into a customer if they follow up within the first five minutes: Nurturing leads, it’s important to be proactive. You need to follow them up immediately before they go cold.  This will help to improve conversion.
  5. 80% of marketers think marketing automation generates more leads: Automation is the way forward. As you start to scale your business and start to struggle with demand. It’s vital that you automate as many processes as possible. E.g. sending a simple email confirmation.
  6. 50% of marketers use phone calls as a conversion tool: inbound calls are a great way to improve conversion by getting real-time data.
  7. Linkedin is the most effective social media channel for B2B lead generation: For B2B marketers, it can be difficult to decide which social platform to choose. However, according to studies, they say that LinkedIn is the most favoured platform.
  8. 37% of marketers stated that generating high-quality leads was one of their biggest challenges: Due to high competition, it’s becoming harder and harder to generate high-quality leads.
  9. 96% of your website visitors are not ready to buy: Depending on the customer buying journey and your type of business. Users aren’t always in the position to buy. This is why you should differentiate your leads into nurturing or hot leads.
  10.  Leveraging AI can help increase productivity by 29%: with automation, you can process leads quicker and help decrease waiting time for new customers.
  11. 64% of searches are made with a mobile phone: With most searches being conducted on mobile phones, it’s crucial that landing pages need to be mobile friendly.
  12. Lead generation is a top measure of success for 85% of B2B marketers: when trying to find new customers, it is crucial to be efficient.
  13. 11% of B2B marketers say streamlining marketing operations is their highest B2B marketing priority for the year.
  14. Companies tend to have over 30 landing pages: don’t overcomplicate everything! Only A/B a few landing pages and scale the winning one.

To learn more about how we can help your business leverage lead generation to the max, get in touch with our friendly team! Alternatively, check out some of our fantastic case studies that showcase some great paid social results we’ve generated for our clients.

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