27 stats about Bing PPC

In 2009, Microsoft launched Bing, replacing its old search engine, Live Search. Fast forward to 2024, Bing is the second-largest search engine behind Google and boasts over 500 million unique visitors each month, with around 100 million users actively searching on Bing daily.

Within this article, we have pulled together a collection of statistics about Bing to show you that it’s worth considering them within your PPC strategies moving forward if you aren’t already.

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Who is using Bing?

We now know that Bing has approximately 100 million daily users, but how is this demographically and geographically broken down? Let’s find out.

  1. According to Microsoft Bing usage statistics, 56% of users are male and 44% are female
  2. 36% of Bing users are in the top 25% of household incomes, earning a yearly household income of over $100,000
  3. 73% of users are below the age of 45, with the most popular age category being 25-34
  4. Bing is most popular in China with 32.95% of users, closely followed by the US with 26.23%
  5. The search engine is available in 238 countries and can be used in 105 languages
  6. Bing is popular amongst gamers – usage statistics show that Bing has a 54.68% market share of console users due to it being the default search engine on Xbox

How is Bing used?

Since its launch in 2009, Bing has quickly found its place in the search engine market. Fast forward 15 years, how is it being used today?

  1. In comparison to Google, Bing has a 43% higher CTR with shopping ads
  2. Bing receives 26% more branded searches than Google does
  3. Bing released their AI chat in February 2023 and has since received 1 billion chats and generated 750 million AI images
  4. According to ahrefs; Google, Youtube, Facebook, Gmail, and Amazon are the top 5 searches on Bing across the world, with Google being searched 40.9 million times per month
  5. Bing statistics show that 66.31% of visits are mobile users and 33.69% are on desktop
  6. Bing holds a market share of 10.5% of overall desktop searches

As we all know, Google dominates the search engine landscape, however, Bing has made great waves over the years to become more prominent among competitors. What does their market share look like?

What is Bing’s market share?

  1. As of May 2024, Bing’s market share sits at 3.72%, whilst Google holds 90.8%
  2. From September 2023 to May 2024 Bing gained 0.71% of market share
  3. Bing processes 13.9 billion searches per month and Google processes 207 billion
  4. Bing has a global market share of 10.5% in the desktop search market
  5. In comparison, Bing only has a 0.52% share of the search market on mobile

Not 100% convinced yet? Here are 10 more statistics to prove why you should be utilising Bing in your PPC strategy moving forward.

More stats

  1. In 2023, Microsoft earned $12.21 billion from search advertising through Bing
  2. From 2016 to 2022, Bing’s ad revenue increased at a CAGR of 13.47%
  3. The average Cost Per Click on Bing Ads is $1.54, which is 33% lower than Google Ads
  4. Bing’s average Cost Per Action is $41.44
  5. Bing Ads have a higher Click Through Rate than Google, with Bing achieving 2.83% and Google at 1.91%
  6. The Bing site ranks #30 worldwide amongst all other sites on the internet
  7. 54% of users use Bing to research products online
  8. 32% of Bing users spend more online than the average Google user
  9. The average Conversion Rate of Bing is 2.94%
  10.  44 million people use Bing exclusively and do not use Google

Opportunities can be found in Bing

So, now you know why Bing needs to be part of your PPC strategy, reach out to our award-winning PPC team to find out how.

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