7 SEO Content Tactics We’re Taking Into 2025
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Over the years, many businesses have become more aware of the role SEO plays in growing their website’s organic traffic. To do so, they’ll likely make time to conduct website audits, ensure their website is user-friendly, and add internal links.
However many still underestimate the importance of utilising organic content marketing as a part of their SEO strategy. Failure to create informative content that aids prospective customers in their buying journeys can mean businesses miss out on increasing brand awareness and conversions.
But just where do you begin getting started when it comes to writing content for your website? And with little experience, how do you know what content will encourage prospects to convert?
Luckily for you, we have the answers to these questions and more in our latest blog. Read on to find out which 7 SEO content tactics we’ll be prioritising in 2025, as well as the benefits of creating organic content for your business…
1. Accurate audience research and identification
Sometimes, businesses will create content that targets anyone and everyone. Whilst they might think this is effective in reaching as many people as possible, it isn’t as impactful as taking the time to understand and target customers who are likely to convert. That’s why we’re encouraging companies to make accurate audience research and identification a high priority tactic for 2025.
To identify your audience, take a look at the information relevant to your current audience. What age, gender, and location group do they tend to fall into? Then, consider the problem your product/service solves and what type of people can benefit from it. For example, if you provide cleaning services for cars, your audience will need to be 18+ and have a UK driving license. You can also discover more about why the target audience is important in our blog.
2. Frequent competitor and market analysis
Another content tactic we’re encouraging businesses to take into 2025 is a frequent competitor and market analysis. You might be thinking ‘Of course we’ve conducted competitor analysis!’ But, just how frequently are you doing so? Annually isn’t the right answer. In fact, for the best results, it’s best to conduct this type of research quarterly. This is because your market and competitors are likely always changing and adapting, so it’s important that you stay ahead of the curve. Otherwise, you can fall behind.
If you have the resources, try to use platforms like Ahrefs to address the gaps in your content, as well as the types of keywords your competitors are ranking for and targeting – especially if your business isn’t ranking for them. Avoid regurgitating the same type of content your competitors are putting out, and ensure you add unique value to yours. For example, use your own data, or offer tips from one of the experts in your team. Even if you don’t have the resources, visit your competitors’ sites and see what type of customer queries they address in their content.
3. Content strategies spanning all formats
Another tactic we’re utilising in 2025 is creating content of all types. This means blogs, long-form guides, TikToks, and even carousel social media posts. Different audiences prefer and digest different types of content. For example, in recent years, TikTok has become the go-to for those belonging to the Gen-Z generation. In fact, 40% of consumers have admitted to using TikTok as a source of information.
So, if your audience is of a younger age group, ensure you post on the platforms they frequent. Otherwise, it can feel like you’re posting content into the void. Ensure you track the performance of your content across the platforms you post on. Evaluate what is working well and what isn’t – and adapt your strategy accordingly.
4. Refreshing and updating strategies
It’s one thing to have a content strategy in place. But if this strategy has aged since you created it, and your market has changed/your competitors have changed their approach, you need to be sure you’re adapting your strategy as well. If you see your performance metrics drop, e.g. your website traffic and engagement rates have declined, it might be time to update your strategy.
To update your content marketing strategy, reconsider your current objectives. Do you need to drive awareness of your brands? Or are you getting the traffic you need, but are struggling with user conversion? If it’s the former, it might be worth adopting a Digital PR Strategy – which can help with brand awareness, as well as improving your backlink profile and domain rating (DR). If the latter, think about ways you can make it easier for customers to convert. For example, do you have an ever-present contact form? Are you internally linking to these pages on your website within your content?
5. Frequent comprehensive keyword research and analysis
Another tactic we’re taking into 2025 is frequent keyword research and analysis. Most content strategies span anywhere from three to six months. This is great when it comes to organisation and setting the framework for your writing – but a lot can change in three months. So before you begin writing content in months three, four, or five, take time to have a look at the keyword that you plan on optimising for.
Consider whether its keyword difficulty has changed, or if its search volume has dropped. And take a look at other semantic-related search terms as you might have a better ranking potential for these. Remember to prioritise long-tail keywords as these typically have a lower search volume/keyword difficulty, so are less competitive to rank for.
6. Quarterly content audits and re-optimisation
Quarterly content audits and content re-optimisation is another tactic you should utilise in 2025. Like competitor analysis and keyword research, content audits must be a regular occurrence in your content operations. Aim to conduct content audits every quarter by taking a look at the existing blogs/guides on your website. Are there any references for a year we’re no longer in? Are some written years ago and no longer relevant?
Make a list of all of the content on your website and work out which ones are outdated/no longer ranking. That way, you can make it part of your strategy to reoptimise existing pages and decide whether you want to update the content or redirect it to a more recent/relevant blog. Don’t neglect your metadata either, ensure this is updated and take a look at what your competitors are saying in theirs for inspiration.
7. Staying ahead of Google updates
Finally, our last tactic for businesses looking to improve their content in 2025 is to attempt to stay ahead of Google updates. Of course, no one really knows when a Google update is going to happen, but keeping an eye out on specific SEO blogging sites for news regarding algorithm shifts can be helpful.
For example, you could set a Google alert for ‘Google SEO update’, and check websites such as Search Engine Journal. This website even has a comprehensive guide to historic updates, so you can see the sort of changes Google makes. Ultimately, Google’s focus is on trustworthiness and authenticity. So ensure your content is accurate and up-to-date, as well as providing a unique perspective that users can’t find anywhere else.
What are the benefits of creating organic content?
Our Senior Content Manager, Shona Worsman, explains it all…
Our Senior Content Manager, Shona Worsman, explains it all…As mentioned, creating organic content for your website can help you take great strides toward increasing conversions and traffic to your website. But just what other benefits are there? Well, our Senior Content Manager, Shona Worsman, knows all too well about the advantages your business could gain. See her top ones below:
Position yourself as an industry leader
“One benefit of creating organic content is that it can help your business position itself as an industry leader. If you’re providing advice and expertise that addresses the queries/problems of your target demographic, this can aid you in cultivating an image of your brand that is one your customers can trust. And, if you’re conveying unique advice and a different perspective from your competitors – Google will favour your content more.”
Boost your EEAT
“Another benefit of creating organic content for your business is that it can boost your EEAT. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness; it’s essentially a framework Google uses to assess the quality and authenticity of your content. In simple terms, if you create organic content, you’ll have a higher EEAT in a search engine’s eyes – which means you have a better chance of ranking on the top pages for relevant search terms. Ultimately, this can increase the amount of organic traffic to your website.”
Low-cost marketing
“Creating organic content is an effective, yet low-cost form of marketing. As mentioned, it can do wonders when it comes to increasing the amount of organic traffic your website sees, which can ultimately result in more leads and therefore, more conversions. You just need to ensure you set aside time to create content that demonstrates your brand’s ability to address and solve your customer’s problems. If you’re worried about the quality of the writing you can produce, try to use writer tools such as Surfer or Frase. These can provide handy tips and tricks to make sure your content is top-notch.”
Make time for your business’s content marketing with help from Embryo’s experts…
If you’re looking for a way to grow your business’s organic traffic, without taking time away from your day-to-day business operations, working with Embryo might be just what you need. From organic content marketing, to PPC and paid social, we’re here to support your business with the marketing strategy it needs to succeed.
For a better understanding of how we can help your brand create an effective content strategy that drives leads and conversions, then get in touch with our team of experts today.
SEO Content Tactics in 2025: FAQs
Why is an SEO content strategy important?
It’s great if your business is making content creation a priority in 2025, but without a strategy in place, this can be a massive waste of your time. If you don’t have a strategy, it means you haven’t taken into consideration:
- Your target audience
- How to encourage customers to convert
- What questions your customers are seeking answers for
Essentially, you’re just writing for the sake of writing – and have less chance of actually reaching the demographic that your products/services work best for.
A strategy helps you to identify topics customers are seeking information on and figure out exactly who your target audience is, as well as evaluating what your competitors are doing that works well, and what they’re not doing (which you can take advantage of).
Can I use AI to create my content?
In short, no, you should not use AI to write your content. Even if you’re short on time, it’s best to use your own knowledge and experience to write about your industry – you’re the expert after all!
Don’t get us wrong, AI can be massively helpful when it comes to shortening the time it takes to complete mundane tasks. When it comes to reviewing your content, it can help you highlight where you might have missed XYZ.
For example, you could use it to check the accuracy of your piece, or even to highlight ways to be more persuasive in your copy. Ultimately though, it lacks the intuition needed to meet the EEAT requirements set by Google’s algorithm.
Yes, if your business has social media, you absolutely should be posting content there. Not only does it help you reach a wider audience, but it also boosts trust within your customer base across several channels.
Harriet Tuite
Head of Paid Social
"Utilising your website content across your social media channels is a great way to fill the top of your marketing funnel. With social media, you can ensure that you're reaching potential new customers and directing them to your site with content hooks. From here, you can build a social strategy that is tailored to the content that they've engaged with previously, giving you a bit more insight than you'd have otherwise. Similarly, this audience data can be fed back to SEOs to ensure the content strategy is engaging the correct users"
