22 Keyword Research Statistics

We have researched some keyword research statistics to give you insight into what is happening with search marketing and SEO in 2023. These statics are valuable knowledge and will ensure you are informed with data that you can use to boost SEO efforts and produce more effective campaigns.

Keywords, or content, are one of the 3 pillars of SEO and have long been regarded as one of the most important aspects of growing your website rankings and traffic. Knowing which keywords you want your site to rank for is step one, finding the terms people are searching for and understanding changes occurring with search engines, user devices and other SEO practices, such as website authority and technical SEO, are the first steps to a successful SEO campaign.

22 Keyword Research Stats That Enforce Why It Is the Most Important Element of Any Successful SEO Campaign

It has long been established that having a presence on Google and other search engines is fundamental to marketing and business success. Keyword research is so important as the first stage of an SEO campaign to establish how much demand there is for your product or service, how difficult it will be to beat the competition, how expansive your queries will be, and understand user behaviour ahead of writing your content and analysing your results.

To see more examples of our work in action, you can read case studies showcasing our expertise in SEO campaigns with results, and behind each of these campaigns was a keyword research document, put together with all the below considered, as well well the skills and experience of our SEO team.

Online Search Behaviour Statistics to Consider When Doing Keyword Research

Keyword Research Statistics Relating to Query Length

Statistics Highlighting the Importance of Rankings

Keyword Research and Google Statistics

What Local SEO Keyword Stats Are Important?

Why Are These Keyword Research Stats Valuable in 2023?

All of the above keyword research stats add further context as to why keyword research is still fundamental in 2023, 2024 and beyond, as more users type in more and more phrases to find what they need. Page 1 for some industries gets leaner, and others continue to expand and change.

To learn more about keyword research, and take your content creation to the next level, you can read on in this SEO Content Writing piece we have produced. This article has information and advice on advancing your SEO campaigns to the next level after completing keyword research.

At Embryo, keyword research stats are a fundamental part of our digital marketing strategies and ensure that the work we do on our campaigns is effective in an ever-changing industry with Google and other search engines updating their algorithms. To learn more, feel free to get in touch with our team after you’ve read this blog by phone at 0161 327 2635 or email [email protected].