30 insightful customer behaviour stats 2023

Customer behaviour is constantly changing, and it can be hard to keep up.

With brand values swaying purchase decisions, customers turning to social media to answer their queries, and influencers doing more influencing than ever before, the digital landscape has shifted considerably. And that’s without the impact of AI…

But what does this mean for businesses?

Nowadays, customers are more likely to browse around before buying. With so much choice out there, switching between brands has become the norm and customer loyalty is even harder to retain. This puts increasing pressure on businesses to stay relevant and effectively engage online audiences.

So, what’s the solution?

At Embryo, we take a customer-centric approach to digital marketing strategies. By utilising data to understand and anticipate what your audience wants, as well as staying up to date with all the latest trends, your business can position itself as a leader in this ever-evolving space.

Looking for an innovative marketing strategy? Reach out to our team today.

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30 Customer Behaviour Statistics to Help You Stay Ahead of the Curve

1. One in three customers are using AI tools, like ChatGPT
2. Over recent years, the amount of people working from home has tripled
3. Sustainability and environmental responsibility are considered important brand values by 77% of customers
4. 41% of customers have discovered a product through social media
5. Influencers are having more of an impact on purchase decisions, with 24% of customers being influenced to buy a product
6. 31% of customers use social media platforms to answer their queries
7. Businesses that offer a home delivery service are preferred
8. 54% of customers prefer to browse the internet on their phones
9. Data privacy is becoming more of a concern, with 72% of customers stating they are more likely to purchase from brands that they trust
10. For 20% of Gen Z customers, a brand’s commitment to diversity and inclusivity is a top consideration when buying a product
11. Over the past few months, 74% of customers in the UK have tried a new brand, retailer, or product
12. Small businesses are on the rise, with 46% of customers choosing to buy from independent shops over larger chains
13. Short-form video content is being used for product inspiration by over half of under 35s
14. 60% of customers are opting for a ‘buy now, pay later’ service
15. Businesses that offer an omnichannel brand experience are likely to retain up to 89% of their customers
16. Social media videos are driving customer acquisition for 93% of brands
17. The health and wellness trend is here to stay, with sales of lifestyle-related products expected to rise at a rate of around 10% per year
18. 75% of survey respondents stated that they were willing to spend more to achieve their health goals
19. Demand for a variety of payment methods is on the rise, with 33% of customers using digital wallets
20. Only 26% of customers trust AI-generated content
21. 60% of customers are looking for products with sustainable packaging
22. Monthly subscription users have risen by 90% year-on-year
23. Pet owners are more willing to invest in luxury products
24. Mindfulness and journaling apps are becoming increasingly popular, with the global meditation market expected to reach $9 billion by 2027
25. A recent survey found that 69% of customers are looking for relatable marketing videos over more polished video content
26. Over half of customers purchase products via online retailers
27. Customers are showing more of an interest in dupe products, with the tag #dupe receiving 3.7 billion views
28. 74% of customers prefer to browse before buying, resulting in longer and more detailed organic search queries
29. 80% of customers (under 35) value personalised recommendations
30. The number of customers who like to switch between brands has increased by 25%

Watch the video below to see how social media influencers have an impact on consumer behaviour…

How social media influencers have changed shopping - BBC London

Strengthen Your Marketing Approach with Embryo

If anything, the above statistics highlight the increasing power of customers in the digital landscape. Armed with endless information and instant access to multiple marketing channels, they have become savvy shoppers who are looking for transparency, inspirational content, and relatable experiences.

As a brand, you now need to appeal to your customers’ values and lifestyles, in addition to increasing your online presence and differentiating yourself from competitors.

In short, who you are matters just as much as what

you sell. Get in touch today to discover how this can be achieved for your business.

Contact Us

Sources used in this article:

• https://blog.hubspot.com/marketing/state-of-consumer-trends-report
• https://www.storyly.io/post/top-consumer-behavior-trends
• https://hbr.org/2023/01/what-do-your-customers-want-in-2023
• https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/consumer-behaviour-peak-season-2023/
• https://www.forbes.com/advisor/business/remote-work-statistics/
• https://pay.com/blog/consumer-behavior-trends