21 Omnichannel Statistics For Marketers in 2024

Omnichannel strategies have increased in popularity over the last several years in line with the rise of new apps and platforms that have the capability for advertisers to purchase marketing space. The term was introduced to the marketing world back in 2010, and it becomes even more relevant today as we continue to place focus on our digital marketing activity.

The term omnichannel is mostly used in retail but can be applied to other industries. The main idea behind it is cultivating how your brand is seen, experienced and defined across all locations where your business operates.

At Embryo, we embrace omnichannel strategies as one of our core values is ‘togetherness’. We encourage collaboration across channels to drive results in all areas of our client’s businesses. If you would like to understand more about what omnichannel strategy is best for your brand, get in touch today at 0161 327 2635 or email us at [email protected]

Contact Us

Read These 21 Statistics on Omnichannel Strategies

  1. Omnichannel strategies that favour brand engagement over other objectives see a 9.5% increase in revenue yearly.
  2. On average customers make at least 6 touchpoints before purchasing from a brand.
  3. Brands see a 30% higher lifetime value from customers who use more than one channel when purchasing.
  4. Nearly ¾ of people who shop in physical stores rely on their smartphone while in-store.
  5. Listing your shop location through search results can increase your shop’s footfall traffic by 75%.
  6. 50% of people prefer to buy their order online and pick it up in-store rather than opting for home delivery.
  7. 75% of shoppers in the US research their purchases online before committing to it, this can be carried out through social media channels like TikTok and Pinterest.
  8. Only 20% of retailers think that physical stores won’t matter too much in a customer’s purchasing journey.
  9. However, that hasn’t stopped brands from wanting to invest in other in-person opportunities like pop-up stalls and local markets to increase their visibility offline, with nearly ⅓ of people looking into these avenues in 2022.
  10. This goes hand in hand with our next statistic that shows the impact of opening a physical store. On average you could increase your online traffic by nearly 40% by opening a new store, however, you may not see the effects of this until 3 months from opening.
  11. ‘Near me’ searches have increased 3X the amount in the past few years as shoppers are increasingly looking for shops local to them. 
  12. More and more shoppers are choosing to start their search through search engines like Google, rather than going straight to a brand’s website.
  13. Nearly 50% of shoppers who have landed on your website will choose to utilise your search function to move to their next page on your website. 
  14. 25% of UK shoppers will purchase other items while waiting to pick up their order in-store. This is a big opportunity for brands to strategically place complimentary products near the tills or pick-up stations to encourage shopping.
  15. Nearly 50% of shoppers aged 25-40 years, choose to shop online rather than visiting a physical store.
  16. Shoppers aged 18-24 years prefer shopping in-store rather than online; contrasting behaviour to how millennials prefer to shop. However, this doesn’t rule out their ability to swap between channels during their purchasing journey. 
  17. Households in the UK that fall under the low-income bracket will find themselves choosing to shop in-store rather than online. This will be the likes of your B&M or Home bargains.
  18. 60% of people who commute to work rather than solely working from home will use both in-store and online channels when making a purchase. Confirming the importance of creating an omnichannel strategy that is enforced in all areas of your business that could be potential customer touchpoints to ensure consistency, and not just in branding. 
  19. Nearly 75% of people who are shopping for furniture and are aged 55 years and above, will predominantly shop in-store for this type of product. This may be because they would like to see and experience the quality of the product and envision how this will look in their home.
  20. Over half of shoppers agree that a core influence on their purchasing decision is down to their ability to have multiple options when it comes to shipping, this may be allowing pick up in-store, home delivery, or even pick up from your local supermarket store.
  21. 46% of brands have chosen to invest in showrooms where a customer can experience the product or service first-hand before purchasing the product online or through other channels to improve the customer’s in-store shopping experience

The Stats above Should Highlight How Important It Is to Create and Implement an Omnichannel Strategy

At Embryo, multi-channel marketing campaigns are our passion, our teams work fluently when implementing larger-scale campaigns that are rolled out across channels.

If you would like more information on how we can assist you and your business by creating an omnichannel strategy through digital marketing activity in areas like PPC, Paid Social, Digital PR, and SEO. Please get in touch via our contact page, or by phone at 0161 327 2635, or by email at [email protected]

Contact Us


Latest News & Blogs