Round-Up: Paid Social (May 2023)

It’s time for another round-up of all the biggest news stories to come out of the paid social and broader social media world in the last few weeks.

In an industry that is full of stakeholders, people of influence, and ever-changing updates and features, it can be a bit daunting to know how to keep on top of things. Thankfully, we have our Round-Up series to help you keep across all the things that matter to you. As well as a Round-Up looking at social media, we also publish monthly SEO and Pay-Per-Click (PPC) round-ups.

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So, without further ado, let’s get stuck into this month’s paid social Round-Up.

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Everything That Mattered in the World of Paid Social and Social Media in May

• Meta is looking to help businesses improve their lead generation efforts on their platforms by introducing several new form updates that make it easier for users to connect with businesses and vice versa.
• The state of Montana in the USA has passed a bill that will ban app stores from offering TikTok to its residents from January 1st 2024.
• Instagram now who have introduced the ability to reply in comment threads with GIFs. Obviously, the Gram appears a bit behind the curve here as other platforms have had this feature for years. Either way, it’ll be nice to respond to images with your favourite GIF!
• Facebook is set to be fined an incredible £648 million by an Irish regulator as punishment for mishandling user information, a record fine for a social media company.
• Twitter Blue, one of Elon Musk’s flagship new features has failed to find its wings. New insight in Mashable shows that only around 68,000 of the 150,000 early Twitter blue subscribers have actually stuck around.
• Whether planned or by accident TikTok has become the home of new music. Now, they’re looking to expand on that by launching #NewMusic Search Hub which will allow users to discover popular songs by artists.
• Staying with TikTok, they have announced they are partnering with Smartly.io to create video shopping ads that allow users to purchase products right there and then, immediately after watching a piece of content.
• Twitter announced recently that their new Blue users (the new subscription-based version of the app) can now post 2 hour long videos to their feeds. It looks like a move from Musk to turn Twitter into a video platform, however, some have already been using this new feature to troll the owner, most notably, someone replied to Musk’s announcement by posting Shrek the Third, in full.
• Pinterest is keeping things simple and streamlined by announcing that they are now going to house all of their creation features in one place. Users can now enjoy features such as being able to add links, edit after they’ve published, and a wider range of aspect ratios.
• Twitter is causing more consternation among its users with their decision to permanently delete accounts that have been dormant for a period of time. A key argument against this move is the issue of Twitter accounts belonging to the deceased, with users pleading with Musk not to remove the accounts of loved ones.
• Everyone is getting in on the AI revolution, including LinkedIn. They are now using AI to help users create feed posts – handy for ideas or will it turn the platform into an authentic AI-driven mess?
• User-generated content (UGC) is some of the most powerful content out there, and it appears Instagram knows this. They have rolled out a new feature allowing brands to add UGC to their feeds (they need to acquire permission from the user, of course) to showcase different ways of displaying their products.
• For LinkedIn users looking to grow their personal brand, its new feature which allows LinkedIn Premium members to add custom calls to action and specific URLs, will be very handy.

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Of course, it’d be impossible to cover everything that’s happened but we hope this covers all the main news stories that have cropped up in the last few weeks.

Tune in in June for another paid social Round-Up by one of our team. In the meantime, if you’re looking to work with an award-winning paid social team, why not get in touch? Hit the contact button below or call us on 0161 327 2635 or email [email protected].

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