Page load time can directly impact the user’s experience in either a positive or negative way and with users having very little patience in this day and age, it’s shown that long waiting times result in users finding alternative websites to find the information, products or services they are looking for which can lead to an impact in conversions and revenue over the long term.
Not only is SEO key for a good user experience, but it plays a crucial role in your SEO performance as page speed is one of the many ranking factors that Google and other search engines take into consideration when determining how well your website should rank in the SERPs.
At Embryo, we take your website’s site speed performance very seriously and it forms an important part of our digital marketing strategy. To learn more then feel free to get in touch with our team of SEO specialists after you’ve read this blog by phone at 0161 327 2635 or email [email protected].
Site Speed Statistics
- The likelihood of your bounce rate increasing by 32% when a page load time goes from 1 to 3 seconds.
- 1 in 4 users will abandon a website if it takes more than 4 seconds to fully load.
- Compressing images and text means that 25% of pages could save more than 250kb and 10% can save more than 1mb.
- The average page speed of a website is around 3.21 seconds
- The average page speed of a first-page Google result is 1.65 seconds.
- Only 15% of websites are deemed to have acceptable load times.
- A lag time of 0.4 seconds can mean a decrease of 0.44% of traffic.
- WordPress has one of the lowest page loading times for mobile devices, usually because website owners don’t optimise for site speed.
- The optimal average request count, the number of individual pieces of content needed to display the entire web page is fewer than 50.
- Google recommends a TTFB speed of 800ms or less.
- Google recommends an FID score of 100 milliseconds or less.
- Google recommends your FCP should appear in 1.8 seconds or less.
E-Commerce Site Speed Statistics
- The highest conversion rate on an e-commerce site occurs on pages with load times between 0 and 2 seconds.
- The top 10 e-commerce websites in the US have an average page load time of 1.96 seconds.
- A 1-second reduction in load time results in a website’s conversion rate increase of 5.6%.
- 18% of customers will abandon their transaction if pages are too slow.
- 44% of online customers worry about the success of their transaction when a checkout page takes too long.
- Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
- Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9).
- Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
Mobile Site Speed Statistics
- The average web page can take up to 87.8% longer to fully load on a mobile device than on a desktop.
- The average bounce rate on mobile devices is 67.4%
- 64% of mobile users expect web pages to load in under 4 seconds.
- 12% of users expect their phone loading to be faster than their desktop
- Page size is more important on mobile devices than it is on desktops.
- The average mobile web page takes 15.3 seconds to load.
- 95% of mobile users said they’d return to a fast site, compared to just 62% for a slow site.
- Traffic from mobile devices makes up 59% of all web traffic.
The Importance of Page Speed is Paramount
In conclusion, we can see that page load time and overall site speed plays a critical role in not only your website’s organic performance but also how well your business can and is currently performing in today’s digital landscape.
As the demand for instant access to information continues to soar, the importance of continuing to improve online experiences will also continue to grow.
If you’d like to learn more about how to improve your website’s site speed then get in touch with our team of SEO experts at Embryo today.