Google Analytics Consultancy
As a digital marketing agency, we work closely with our clients on Google Analytics (GA4) consultancy projects to help ensure their website data is tracked as accurately as possible. The correct setup is critical where Google Analytics is the primary measurement tool for campaign KPIs.
We have extensive experience in Google Analytics setups and audits across multiple platforms and methods, including server-side, first-party mode, and client-side, and this extends to making sure the setup is attributing conversions and traffic correctly to all different marketing channels including SEO, PPC, Affiliates, Email, Paid Social and more.
Whether you need help with a setup, a full audit, changes following a platform switch, or a simple sense check, our team of Google Analytics experts will be able to help. Get in touch using the form below or give us a call and we can discuss the best options for data accuracy in Google Analytics.
Our 7-step Google Analytics (GA4) consultancy service
1. Setup and configuration
We offer a full setup and configuration service for Google Analytics (GA4) if you’re launching a new site from scratch or you need to migrate your existing GA4 property onto a newly launched design or framework. Our team will work with you to understand the key events which need to be tracked so you can measure campaign performance. We’ll also make sure that the general setup is to standard with an audited check of the entire platform and full testing pre and post-launch.
2. Google Analytics (GA4) migrations
Whilst the time to migrate to GA4 from universal analytics has long passed, you might now be stuck with Google’s auto-migration and be missing some of the key benefits of using GA4 and some incorrect data. We can help audit and complete the migration to ensure data accuracy and make sure you’re tracking exactly what you need.
3. Custom reporting and dashboards
Need some help getting the data you need out of Google Analytics (GA4)? We can work with you to create the exact reports and dashboards you want to see in the platform and make sure the data they are displaying is accurate. Looking for a more hands-off approach? Tell us what you need and our team of analytics consultants will get the reports and dashboards built for you and take you through how they work on a call.
4. E-Commerce Tracking
With a vast choice of e-commerce platforms in use including Shopify and Woocommerce, the need for datalayers, some platforms have them, some don’t and they need to be built, and matching custom datalayers to GA4 variables for e-commerce tracking, it can be tricky to get the setup correct.
Our team have worked across many different platforms to implement full e-commerce tracking in GA4 including the full customer journey from the item_view event through to the purchase event so you can fully understand how your users are completing the flow and where they may be having some issues.
5. Tag Management
We offer full Google Tag Manager implementation and maintenance services whether you’re just starting to use it or you’re in need of an audit and cleanup of tags that have either been hanging around too long or you’re not sure are set up correctly.
We recommend the use of Google Tag Manager to all of our clients because it allows a more granular control over what events fire into Google Analytics (GA4) and when they do it. It also allows a deeper control over consent settings to make sure you’re only sending data when a user has consented to doing so.
Having all of your tracking built into a tag management system will mean a more streamlined and manageable approach in the future. If you currently have some tracking tags directly embedded into your website code, we can help move those over also.
6. Data analysis and insights
If you’ve already got the data in GA4 but you’re unsure what to make of it, our team can help you understand by completing a thorough data analysis project which will offer you insights as to what your data means. We can either do this with an end goal which you share, for example, you want to understand the common user journeys through the website to conversion, or we can go in with a fresh pair of eyes and build out the insights we discover for you.
Our data analysis and insights service can be done on a bespoke one-off project basis, or we can work with you on a regular basis to make sure you have the insights you need on a more continuous basis.
7. Google Analytics (GA4) training and support
We offer two different types of GA4 training, a standard session which introduces you to the platform and walks you through the key things you need to know including where to find the data you’re looking for and how to build custom reports, and a bespoke session where we focus on learning materials to meet some predefined objectives that you share with us.
Either way we’ll make sure you leave the session with a better understanding of how GA4 works and more importantly the confidence you need to use it. We’re happy to conduct sessions either online or in-person. After the session you’ll get a copy of all of the learning materials, and where the session has been done online, a recording of the video meeting so you can refer back to it whenever needed.
The benefits of hiring a specialist agency for GA4 consulting
The key benefit of hiring an agency for Google Analytics (GA4) consulting is the expertise a consultant can bring to the table. We’re certified Google Analytics specialists and spend every day on the platform making it work for our clients. For us, it’s not just about getting the data out, it’s ensuring the data is accurate.
Other benefits of hiring a Google Analytics consultant are:
- We bring expertise and experience to the project. We work every day in GA4 and Google Tag Manager making the platforms work for our clients.
- We can save you considerable time if you’re not quite sure on how to get the best out of Google Analytics or if you simply don’t have the time to dedicate to it.
- We can offer enhanced data accuracy and reporting and this can provide your business with insightful data you may not have accessed otherwise.
- Each of our Google Analytics (GA4) projects is tailored to your specific needs. There is no one-size-fits-all approach, we’ll work with you on a bespoke solution.
- We can offer ongoing support, whether that’s weekly or monthly reporting and insights, or we can work on a project basis. We’re flexible to our approach so it always works for you.
Ready to get started?
Our team is ready to make Google Analytics (GA4) the platform you need it to be. You can get in touch with us by either filling out the form below or giving us a call. We’ll start with an initial consultant to identify your needs and from that devise a strategy for the work that needs to be completed to meet your end goals.
"From the very start, Embryo understood our goals, and their campaigns have exceeded our expectations. We're delighted to work with the team and look forward to furthering our success in 2023.”