Guest Blog: 5 SEO And Digital Marketing Tasks That Need Automation
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Automation is taking the edge over IT industries, and it has already taken a big leap in SEO and digital marketing.
Many businesses consider automation a critical component.
75% of marketers currently use automation solutions in their firms. So, it would not be wrong to say that automation is slowly becoming a necessity.
You’re already out of time before you can even consider doing less-important SEO operations.
The intricacy of SEO analysis might paralyze you – particularly if you’re new to digital marketing.
Fortunately, there are several tools available to assist you in automating SEO and digital marketing tasks for your website.
In this article, I’ll be discussing some SEO automation tools for your SEO and digital marketing strategy.
So, stick till the end…
1. Key SEO Tasks
You’re probably wondering what operations you can automate for your organization as you look into SEO automation.
Let me tell you that most of the SEO tasks that involve monitoring and tracking can be automated.
Using automation tools, you can keep track of your rankings, backlinks, keywords, etc.
Here are a few aspects of your SEO plan that you can automate:
Site Auditing
When setting up a new website or SEO strategy, one of the first tasks is to estimate traffic potential (preferably per channel) and identify competitors.
Extracting this analysis is time-consuming for digital marketing experts and SEO managers.
Therefore, you need modern automation site auditing tools.
Rankwatch Site Auditor scans every part of your website, identifies SEO issues, and classifies them by category on a priority level.
It helps you fix issues efficiently and easily. Just paste the link to your website in the domain bar and click on the analyze button.
After a minute or two, the tool will render the result. The tool considers the major ranking factors of various search engines.
Nonetheless, remember to use these figures as indications rather than absolutes, and cross-check with other data sources wherever possible.
Keyword Research
Keyword research is an essential part of any SEO strategy, and finding good keywords for your website is a big challenge.
While manual keyword research looks like a promising option, it is similar to aiming an arrow in the dark.
On the other hand, automated SEO tools provide insightful keyword research experience.
Using a free Keyword Research Tool, you can easily pick relevant keywords from a pool of potential keywords.
Enter the main keyword and click on explore. You will get a treasure trove of keyword suggestions like this:
All the keyword suggestions provided by the tool rely on 3 factors:
- Search Volume
- Cost Per Click
- Competition
Considering these factors, you can choose the appropriate keywords to use for your website.
Backlink Monitoring
It is important to regularly check your and your rivals’ backlinks if you wish to run a successful online business.
You must understand your competitor’s SEO approach, including traffic sources, keywords, and referring domains.
But anyone who has tried to perform a backlink analysis manually understands how tedious it is.
Nowadays, there are many premium SEO automation tools to analyze backlinks.
One of them is Rankwatch’s backlink analyzer, which is easy to use and FREE! It is easy to use, and it provides useful reliable data.
Enter your domain link in the search bar and click on Explore Backlinks. It will provide you with an analysis like this:
With the report, you can analyze your link-building plan and improve its efficiency.
You’ll also be able to find out anchor texts used by other websites to link back to your domain.
Not only this, but you can also evaluate which landing pages have the most links and how these links affect your page views.
With that, you’ll be able to automate SEO tasks easily.
2. Emailing Task
Here’s something based on my observation: an average employee spends 13 hours reading, deleting, sorting, and sending emails every week.
That’s a significant amount of time!
Fortunately, automation can help you regain some of that time. Using automation tools for emailing, you can save time, increase productivity, and remain organized.
Here are some email tasks that you can automate in your organization:
Content Delivery Over Email
Automating marketing emails is easy. You may, for example, set up automatic emails to send content opt-ins like reports, ebooks, and free templates.
Instead of activating download, the image content will completely appear inside the email inbox.
It also gives you the option of including a ‘next step’ CTA in the email content.
You can do it easily using email automation tools like MailChimp or SendInBlue.
Within seconds, you can create templates for marketing emails and send them to your prospects or customers.
You can also keep adding new leads (emails) to these tools for reaching out to more people.
Email Newsletter
You can do several things to reduce the amount of time you invest in email newsletters.
To begin, streamline basic things like email templates or easily cloned header graphics to accelerate your production process.
Next, use the email automation tools mentioned above to schedule them. That would save a lot of your time.
Drip Campaigns
Email drip programs are an essential component of any digital marketing plan.
You can deliver customized material at predefined intervals by automatically enrolling contacts in a campaign.
For this, you need to set criteria such as subscribing to your mailing list or buying a certain product or service.
Most drip programs work best when the lead has a ‘goal’ in mind, for example, signing up for one of your premium plans.
When users reach this point, you may instantly unsubscribe them from one drip campaign and add them to another.
Here’s an example of a typical drip campaign:
You can create one for your business easily using email automation tools. MailChimp or SendInBlue will again be helpful for the same.
Customized Email Campaigns
Instead of only having email drip campaigns at one step of your funnel, take time to design tailored email campaigns for the complete client lifecycle journey.
You can design campaigns that communicate the following information:
- Develop campaigns that convey top-of-funnel content for new, unfamiliar leads with your product or service.
- Middle-of-funnel content that acknowledges your product and explains how it can assist them to address their pain points and meet objectives
- Bottom of the funnel content that only focuses on product or service.
When you combine these three campaign strategies, you can smoothly assist new leads into becoming potential buyers – at the proper pace and without adding to your workload.
Shopping Cart Emails
E-commerce business owners only know how much discomfort an abandoned cart causes.
Do you know approximately 30% of all shopping carts make it through the checkout process? The remaining 70% get caught between wanting to buy or buying it.
Abandoned carts email can be an effective way of getting customers’ attention back.
With the help of abandoned cart automation tools, you can create reminder emails for consumers.
They will be sent automatically and save a lot of manual effort.
3. Data Tasks
Data is crucial to make informed decisions and create successful strategies.
But extracting and interpreting data can be a tedious thankless task that definitely needs automation.
Contact Data Enhancement
Do you ever have to look for information on a new lead manually? If yes, brace yourself. You can automate it.
Clearbit can automatically augment your data for each new lead that enters your CRM or marketing applications.
It provides you with the complete picture instantly. So, you can reach out to the right people, leave great first impressions, and drive more conversions.
Saving time on data enhancement allows you to improve your business by working on more important tasks.
Smart Data Syncing
Any marketer’s day will never be made easier by manually exporting and importing data across programs.
Set up a two-way data sync across your applications to free up time for what drives your KPIs while boosting data quality in all of your marketing programs.
It will keep your client data synchronized between marketing applications and throughout your whole IT stack.
A popular tool to achieve data syncing automation is Automate.io. It helps you connect all your cloud apps in minutes and sync their data in real-time.
In this way, you can automate your data tasks easily.
4. Social Media Task
There are nearly 4.88 billion social media users active on 15+ platforms. And engaging with such a vast audience is next to impossible without automation.
In addition, social media alone adds up more value to your business in terms of search engine presence, brand awareness and many other things.
Here are a few features that you can automate:
Messages Replies
Brands receive thousands of messages in a day, and it isn’t humanly possible to respond to all of them, no matter how big of a team you have. Plus, you can’t risk losing a lead. So what’s the solution?
By setting up the chatbot for your Facebook and Instagram profiles, you can automate replying to important messages.
Create a message template for AI, and it will keep responding to the customer till the time an agent is available.
Social Media Management
Using social media management tools is an extremely useful approach to save time arranging your social media posts in advance.
There are plenty of social media timeline tools available in the market that you can choose from.
Some of them are:
With the help of these tools, you can connect and access all of your social media profiles in one place.
Also, you can schedule your social media posts, engage with the audience, and reply to comments and messages.
Automating these tasks will reduce resource investment and, at the same time, help you stay active across social media platforms.
5. Content Tasks
7.5 million blogs are uploaded every day, and you need to create content that stands out from the rest.
That’s why content marketing is an important part of every business’s SEO and digital marketing strategy.
But, creating content that resonates with your audience requires a lot of time and effort, which is why automation becomes a blessing.
Here are some content tasks that you can automate:
Dynamic Content
By dynamically displaying the most appropriate material to each lead, you can significantly increase the conversion rates.
HubSpot, for example, allows you to integrate dynamic content into your emails, web pages, landing pages, and templates.
Enabling it helps you push content to the target audience based on different parameters.
These parameters include:
- Country
- Device
- Referral Source
- Contact Lifecycle Stage
- Language Preference
So, your content reaches people who might be interested in it and convert into buyers.
It would have been tough and time-consuming if you were to do it manually. That’s the magic of automation.
Content Development Tracking
Trello is among the most popular and effective tools for managing your team’s content queue.
But did you know it also offers a plethora of alternatives for automating content management, such as maintaining your content pipeline on track?
Using Butler, Trello’s automation function, you can design hundreds of rule-based and if-this-then-that algorithms to keep your content team on track.
It will improve your content team’s productivity. Also, it will ensure that your content tasks are organized.
In this way, you will save a lot of time and resources involved in content management.
Final Verdict
SEO, content development, social media management, data handling and emailing are some very important everyday business tasks.
Automating them will save you at least one day every week. It will reduce your stress, expenses, and time investment altogether. Also, free up more hours for other creative initiatives.
If you have not been using automation tools for your business tasks yet, start using them now.
Try them out and see how much time you save and how much time you waste. You’d be surprised by the results you get!
According to you, which other everyday business tasks can you automate? Do you know about other automation tools which we have missed?
Let us know in the comment box; we would love to hear from you.
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever-growing internet landscape. He keeps sharing his knowledge and experiences on the RankWatch blog, and likes making creative products that can help in the automation of mundane tasks. You can connect with him and the Rankwatch team on Facebook or Twitter.
