Reporting To:
Jess Atkinson
Head of Organic
Working pattern: Hybrid, 2 days in the Manchester office per week
Salary banding: £55k – £65k per annum
We are looking for a strategic, entrepreneurial leader to grow Embryo’s Digital PR offering into a core pillar of our agency. You will start in a hands-on capacity, delivering client work such as press releases, outreach and campaign execution. Over time the role will develop into a leadership position, building and managing a high-performing team and setting the vision for DPR at Embryo.
Key Responsibilities:
Leadership & Team Development
- Set clear performance expectations, conduct reviews and address performance gaps constructively
- Ensure role clarity between Client Services and Service teams for smooth collaboration
- Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
- Maintain and ensure correct use of departmental templates and documentation
- Support resource planning, scheduling and capacity allocation
- Manage profitability, costs and resource efficiency
- Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth
Performance & Strategy
- Audit and optimise live campaigns to improve coverage quality and results
- Stay ahead of industry trends to deliver innovative and newsworthy campaigns
- Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
- Collaborate across departments for unified growth and reporting
New Business & Client Growth
- Support new business through audits, strategies, pitch materials and attending meetings
- Assist Client Services with renewals and upsells
- Ensure DPR strategies align with best practices and agency standards
Client Relationships & Reporting
- Build and maintain relationships with key accounts and ensure strong client engagement across the team
- Oversee reporting to clearly communicate KPIs and results
- Monitor service levels to avoid over or under servicing and address risks with the Operations Director
- Support strategies for at-risk or under-review clients
Learning & Development
- Stay current with DPR tools, trends and techniques
- Test and integrate new platforms, tools and AI to improve efficiency and performance
- Ensure the team meets personal and departmental goals
Short-Term Hands-On Delivery
- Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
- Conduct proactive outreach to media, influencers and journalists
- Write compelling press releases and content
- Respond to real-time news and trends for quick-win opportunities
- Track campaign performance, providing actionable insights and integrated reporting
Skills & Knowledge
- 5+ years’ experience managing DPR campaigns and strategies
- Proven record of leading and growing DPR teams
- Experience managing large, multi-industry client accounts
- Strong understanding of SEO, content and DPR strategy
- Proficient in DPR tools and software
- Excellent communication, feedback and conflict-resolution skills
- Demonstrates company values in all interactions
