Bardo: The e-commerce performance
and paid media optimisation tool
Stop wasting spend and start scaling intelligently
Managing paid media in e-commerce can often feel like you’re flying blind. Ad platforms promise you automation, but visibility is lost. Budgets continue to swell, but profitability stalls. Campaigns run, but it’s often unclear which products are pulling their weight.
You’re not alone in this struggle. Most brands are navigating the messy middle of media optimisation where data is fragmented, decisions are delayed, and every pound spent carries inherent risk.
Let’s talk straight – if you don’t know which products are driving your performance, then it’s time you opt for a more strategic approach.
Bardo, our proprietary paid media optimisation tool, helps you see clearly, act fast, and scale confidently – right down to the product level.
The visibility crisis in e-commerce
Most paid media platforms treat your product catalogue as a category, not a collection of high-potential SKUs. Performance Max campaigns and auto-bidding structures often hide product-level data, and as a result, your top performers are left underfunded while underperformers burn through your precious budget. This imbalance slowly, but surely, chips away at your ROI.
And it’s not just an issue of visibility but also speed. Digital environments never sleep, and opportunities don’t wait for those end-of-month reports. Bardo keeps you ahead by analysing every click, conversion, and cost in real time, so your campaigns react to performance shifts the second they happen.
SKU-level optimisation, at scale
The secret weapon? Hyper-granular, real-time insight.
Instead of analysing campaigns in bulk, Bardo evaluates performance at the SKU level – automatically, continuously, and with precision. It considers:
- Click-through rate
- Conversion rate and cost per acquisition
- Revenue contribution and ROAS
- Historical performance, seasonality, and profit margins
- Cross-channel impact and attribution
This intelligence powers a more strategic way to manage media, automatically redistributing your ad spend toward your highest-performing products and away from those draining your ROI.
Say goodbye to guesswork.
When you consider that 36% of products never receive clicks in standard builds, you already see the gap between expectation and reality.
Bardo helps uncover the hidden potential by identifying and activating forgotten SKUs and unlocking fresh audiences and new revenue without increasing your budget.
Want to scale but worry about diminishing returns? Bardo ensures that as you invest more, your returns scale in kind – just ask The Range, who saw a £35M increase in Google Ads revenue while maintaining ROAS through Bardo’s support.
The power of AI + human strategy
It’s the combination of human judgment and computing power that really brings Bardo to life.
You may have mistaken Bardo for being a “set-it-and-forget-it” tool, and don’t get us wrong, it’s an incredibly powerful tool, however, it’s our award-winning PPC experts that tweak, test, and guide your campaigns to their full potential.
This approach means your campaigns are not only reactive to market shifts, but they’re proactive, predictive, and always evolving.
Why is Bardo different?
With clients seeing an average 20% revenue uplift in 90 days, with significant increases in their product coverage and profitability, can you afford not to benefit from Bardo’s intelligence?
1
Granular product insights
From cost-per-click benchmarks to SKU-level revenue attribution, understand exactly what’s driving sales and why.
2
Real-time budget reallocation
Stop overspending on low-performers and start backing the SKUs that deserve the love and attention.
3
Bird’s-eye view performance monitoring
See how one channel’s change affects the whole ecosystem – True omnichannel intelligence.
4
Clear visual reporting
Dashboards that make sense and create action.
Take control of your ad spend
Whether you’re a challenger brand or a market leader, Bardo gives you the visibility, agility, and insight required to turn your ad spend into sustained, scalable growth.
