Grow your conversions with irresistible Facebook lead-generation ads
Are you bored of traditional landing page-based campaigns? Want to try something new that will improve your conversions and enhance user experience? Facebook lead Ads might be just what you are looking for!
Facebook lead ads are a type of Facebook advertising tool that allows businesses to generate sales leads as customers can provide contact information whilst still on the platform. They make life easier for the customer which means conversions are more likely. It is a win-win.
Intrigued? Let’s find out how you can use Facebook lead ads in your paid social strategy and increase your conversions!
5 key Facebook ad lead examples
1. Lead Magnets
What is one of the best ways of boosting your sales? Offer a free item or service in exchange for an email address/phone number.
The offer of a free service is known as a lead magnet and could be a free consultation, sample, or trial subscription.
Using lead magnets can allow businesses to create leads quickly and at scale. It removes all the overcomplications and never-ending steps users must take with a typical ad, which can ultimately lead to users giving up and never completing a conversion.
With a lead magnet, the user only needs to click on the ad and fill in their contact information – it couldn’t be easier.
These ads not only lead to increased conversions but also mobile placements tend to have cheaper CPCs, so it is perfect for content-based offers, a.k.aa win-win.
So what do ads with lead magnets look like? Check out the example of a lead magnet ad below:
2. Lead Forms
Want to make sure you generate the right leads? You need to make sure the people providing you with information are likely to buy your product or service; there is no point in having a lead if it doesn’t actually ‘lead’ anywhere.
As well as this, you want to make sure that the customer experience is as positive for the user as possible.
Lead forms are a great way to deal with all of the above; they help you generate leads easily by having a form, in your ad, that users can fill out.
Let’s take a look at how BMW does it:
The initial question in the form allows users to express their urgency in purchasing. From this, the next step is to provide contact information and get started with the sale process.
In just a few clicks, you can provide more relevant information to the user, which increases the likelihood of a conversion.
3 Event Promotion
Do you want to increase the number of people who show up to your event? Statistics show that, on average, only 30-50% of people who sign up for an event end up going. This means you need to have a large number of signups in the first place to account for the people who change their mind about attending.
You can use lead ads to help you scale up your sign-ups. By having users provide registration information with a few simple clicks, lead ads remove all the annoying steps and create a smooth, quick sign-up process for users.
Top tip: Use lead ads as a way to gather new customers’ contact information and pop it into your CRM, so you can utilise these contacts for other marketing campaigns. You can add CRM integration apps such as Airtable and Ecwid.
4: Carousel Drip Campaigns
Facebook’s carousel ad is an interactive format you can use to advertise multiple products/services in just one ad. It is a great way to increase engagement and conversions. You can also use this format in drip campaigns; a sequence of calls to action.
Below is an example of a carousel drip campaign. Each carousel card represents a different free online course (lead magnet!) that users can take. Using this format has allowed Tokyowheel to include multiple messages and CTAs to engage more people and increase conversion rates.
5: Deals & Promotions
A traditional yet effective way to generate leads is to offer your service at a discounted price. After all, who doesn’t want more for less?
Here is a Facebook lead ad that does this brilliantly.
Not only are they advertising a discount but after a sale, MakerBot is getting two full-priced purchases, which makes up for the free offer – we see what you did there MakerBot! Smart move.
Lead ads make this process simple as you can use a lead magnet and lead form allowing businesses to get conversions and use discounts as a way to grab attention initially.
Feeling inspired to use Facebook lead ads and boost your conversions?
Our team here at Embryo can help you take your Facebook ads to the next level! What are you waiting for? Get in touch and start your journey to Facebook ad success today.
