I Saw It First

A creative PR campaign that drove revenue and sold out stock

Image from the I Saw It First Mean Girls collection campaign

About

Who are I Saw It First?

Founded in 2017, I SAW IT FIRST has since created a reputation as the one-stop shop for fashion lovers who see and want to wear it first. They aim to offer affordable and on-trend designs and use regular collaborations and pop culture ranges

Image of I Saw It First logo and their Mean Girls collection

The Brief

To create a stronger digital presence in a competitive market

I Saw It First came to Embryo as they were looking for creative Digital PR campaigns that would increase the awareness and reach of their new product launches. One launch included their Mean Girls range, which was being released in time for Netflix’s launch of the popular film on their streaming service.

OK Magazine logo in white
Manchester Evening News logo in white
Heat magazine logo in white
Mirror logo in white

Our Approach

Using strategic digital PR campaigns to increase links and traffic

Our digital PR team researched I SAW IT FIRST’s target audience and developed a deeper understanding of their range and the message the brand wanted to share. Then they created informative press releases which used engaging visuals and eye-catching headlines. 

Finally, they used a targeted outreach strategy to the ideal publications to ensure the success of the campaign.

  • 53

    Pieces of coverage in lifestyle and fashion publications

  • 1.56 million

    Estimated coverage views

Campaign image from the I Saw It First Mean Girls clothing collection

Client Testimonial

What the Client Said

Embryo were amazing to work with and delivered some incredible results for the brand. The team are so easy to work with and couldn’t do enough for us!

Sophie Rigg, I SAW IT FIRST