Reporting To:
George Noon
Head of PPC
Working pattern: Hybrid, 2 days in the Manchester office per week
Salary banding: £41k – £45k per annum
The Senior Affiliates Manager will be a key player in our paid teams, responsible for developing, executing, and optimising comprehensive affiliate marketing strategies for a diverse portfolio of agency clients. This role requires a strategic thinker with a proven track record of growing affiliate programs, fostering strong publisher relationships, and driving significant ROI. You will be responsible for end-to-end program management, from client management and activation to performance analysis and optimisation, ensuring our clients achieve their growth objectives through the affiliate channel.
Key Responsibilities:
- Strategy & Planning: Develop and implement robust, data-driven affiliate marketing strategies tailored to individual client goals and industry verticals. Working with our Client Services team, identify new opportunities for growth and expansion within the affiliate landscape.
- Program Management: Oversee the day-to-day management of multiple affiliate programs, ensuring optimal performance, compliance, and adherence to client objectives.
- Publisher Recruitment & Relationship Management: Proactively identify, recruit, and onboard high-quality affiliates and partners across various verticals (e.g., content sites, coupon sites, loyalty programs, influencers, cashback). Nurture strong, long-term relationships with key publishers to maximise performance and loyalty.
- Performance Optimisation: Continuously monitor, analyse, and optimise affiliate program performance using key metrics (e.g., traffic, conversions, AOV, EPC, ROI). Implement A/B tests, adjust commission structures, and develop promotional calendars to drive incremental growth.
- Reporting & Analysis: Generate detailed performance reports, provide actionable insights, and present findings to clients and internal stakeholders. Clearly articulate program progress, challenges, and opportunities.
- Budget Management: Manage affiliate marketing budgets effectively, ensuring efficient allocation of resources and maximising return on ad spend (ROAS).
- Compliance & Fraud Prevention: Ensure all affiliate activities comply with relevant regulations, client brand guidelines, and industry best practices. Implement strategies to mitigate fraud and maintain program integrity.
- Technology & Tools: Leverage affiliate network platforms (e.g., Awin, CJ Affiliate, Rakuten Advertising, Partnerize), tracking tools, and analytics platforms to manage and optimise programs.
- Team Collaboration: Work closely with internal teams including Paid Media, SEO, Content, and Creative to ensure integrated marketing strategies and maximise cross-channel synergies.
- Industry Knowledge: Stay up to date of the latest affiliate marketing trends, technologies, and competitive landscape to identify new opportunities and maintain a competitive edge.
- Client Engagement & Pitching: Develop and deliver compelling sales presentations and pitches to prospective clients, effectively communicating the value proposition of our products/services and addressing client needs and objections to secure new business.
- Sales Material Development & Audits: Create and refine high-impact sales collateral, including presentations, proposals, and case studies. This includes regularly auditing existing materials to ensure accuracy, consistency, and alignment with current marketing and sales strategies.
- Line Management Responsibilities: Lead and develop the Affiliate function, acting as a role model for company values while overseeing team recruitment, development, performance, operations, commercial output and continuous improvement.
Skills and Knowledge:
- At least 3+ year experience in a similar role.
- Strong communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Experience managing budgets and forecasting revenue.
- Familiarity with affiliate tracking platforms and tools, such as Awin & Impact.
- Good understanding of the entire marketing journey, and how affiliate marketing assists other channels.
- You will demonstrate our Company values in your day to day interactions with team members and clients.
- Interpersonal skills – Clear and effective communicator. Provide feedback. Ability to actively listen to team members building trust. Resolve conflicts.
