4 ways to increase e-commerce sales
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While there are no golden tickets to success, there are tried and tested PPC strategies that businesses can employ to boost their chances of increasing their e-commerce sales.
Here at Embryo, working with a wide range of clients from an array of different industries means we’ve accumulated a bit of knowledge on what does and doesn’t work, especially when it comes to providing both the diagnosis and treatment for any ailing marketing setups we find for our clients.
We’ve decided to dispense with a bit of this accumulated knowledge to provide you with some of those up-to-date methods that we use on a daily basis to increase e -commerce sales for all the businesses we have the pleasure of working with.
Will this be a comprehensive guide? Likely not. This blog only contains 4 ways in which you can grow your e-commerce sales, and not all may be applicable to your business’s individual challenges.
To get a more tailored view of how we can help grow your eCommerce sales, feel free to contact our team for a more bespoke solution to your growth problems.
Increase e-commerce sales with these four steps!
Build brand awareness
Let’s start with the obvious one.
Given that eCommerce has transformed the way we shop, particularly in terms of letting us as consumers have access to an increasingly diverse set of products from the comforts of our sofas, it’s important that your brand doesn’t get lost in the noise and instead distinguishes itself from the crowd.
Building brand awareness helps with both of the points above, particularly if your brand awareness is completing the fundamental aim of increasing both loyalty and trust.
If users are more familiar with your brand, then they’re more likely to choose your brand when deciding on where to make their purchases and spend their money.
Thankfully, there are lots of actionable ways in which you can begin building brand awareness to supplement your eCommerce sales.
YouTube campaigns via PPC help target users with video content to highlight your offerings and your brand itself; social media can help build brand narratives with carousels that tell the story of your brand and your accompanying successes; a solid content marketing strategy can help establish your business as an industry authority. And these are only a small selection of examples.
Taking into consideration your business, target audience, product/service offerings, industry, and competitors as a starting point and piecing it together with the strengths and weaknesses of the different channels will give you an idea of what you need to be doing to build brand awareness and work towards increasing e-commerce sales.
Create a well optimised landing page
We’ve established we’re operating in the digital realm, so it’s almost a given that your landing page–which operates as both your digital store front and store itself–should be optimal in convincing the users that reach your website to make the purchases that you’re after.
While your landing page likely isn’t the first point-of-contact users have had with your business, it is likely to be the most important one in securing a sale.
Ads and organic rankings can help direct users to your website, but ultimately it’s your website that will make them convert.
This means that your eCommerce sales are largely dependent on users being able to navigate the website with ease, those same users not being discouraged by the design or aesthetic of the website, and all the relevant information being on the page and freely available to them.
Well-placed call-to-actions, targeted messaging, and enticing visuals can also all play their part in getting those users to make a purchase and increase those e-commerce sales.
Offer incentives for customers both new and existing
A strong relationship is never a one-way street. You scratching my back and me scratching yours is quite possibly the basis of our entire civilisation.
OK, that may be a stretch.
My point is that a little bit of give and take goes a long way in building long-lasting relationships, particularly for businesses.
For example, where increasing e-commerce sales are concerned, initiating a loyalty program for existing customers is a great show of thanks for those who are dispensing with their hard-earned cash, while discounts for new customers who sign up for your newsletter are an appreciable way to create one of those win/win scenarios where nobody feels hard done by.
Strategically implementing incentives based on your target audience, knowing who they are and what they like, as well as how they’re likely to interact with your business is a sure-fire way to get both new customers through the door and keep existing customers coming back, all helping to bolster your aims of increasing eCommerce sales.
And don’t forget those personal touches, too.
A little email gift on their birthday helps existing customers feel remembered, while early access to products/services increases the exclusivity feel and makes users feel a part of something.
Small incentives like this can go a long, long way. Why not give one or two a try?
The internet can be a pretty unforgiving place.
You can find countless stories online about people trying to purchase items online and being hit with scams, privacy/data leaks, damaged goods, poor customer service, and a whole host of other issues we’d best like to avoid.
All of the above have the tendency to create purchase hesitancy, especially if they haven’t purchased from your website before. This is where social proof can come into its own and place your business on the level above.
Online shopping will always carry some sort of risk.
Social proof, especially social proof that is positive, can mitigate these feelings of risk by providing users with real-world examples of good experiences other users have had with shopping on your website.
Building this trust and credibility via social proof is the best substitute for the lack of personal interaction available online.
Social proof on your website can come in the form of testimonials, star/review ratings incorporated onto the website (third-party review sites add more credibility), expert opinions, celebrity endorsements, and more.
But they don’t always have to be website-based testimonials, either.
You can use user-generated content and creative assets to target potential customers with ads via Social and PPC to build trust before a click is made.
Going the extra mile here will really pay dividends, so whether those users are currently aware of your business or not, it’s always good to get off on the right foot and establish your business as a reputable store.
Ready to increase e-commerce sales?
While we’re happy to give bits of information away for free, we also like to keep some tricks up our sleeves exclusively for businesses that we work with.
If you’d like to find out more about how we can give your marketing strategy a boost and increase your e-commerce sales, then why not reach out to our team today?
