If you’re looking to elevate your business to the next level, thought leadership may be the way to go. Providing thought leadership content to potential customers can benefit your business in numerous ways, but it’s imperative that you produce high-quality content that your audience will recognise and engage with, no matter what social media platforms or channels you use.
Here at Embryo, we can help you produce valuable content, and effectively reach your audience through our digital marketing strategy. To use our team’s expertise to elevate your business, get in touch with our team after you’ve read this blog by phone at 0161 327 2635 or you can email [email protected].
What Is Thought Leadership?
Thought leadership is an industry expert that provides insights on a particular, or numerous, subject matter. These subject matter experts are typically:
- Senior executives
- Senior business leaders
- Business executives
- Product managers
These experts are thought to be authoritative sources that can recognise industry trends, come up with innovative ideas, and give valuable insights into questions.
How a Thought Leadership Content Marketing Strategy Can Benefit Your Business
There are multiple advantages to becoming a true thought leader. Not only can these benefit you as a person but also your business overall.
As you start publishing pieces of content, your online presence will start to increase – especially if you use an agency to boost your audience and engagement.
This heightened personal branding is likely to also increase the number of people who are aware of your business. Not only within your industry but also with the wider public.
Increased Traffic (And Sales)
This increased awareness of your brand, will, in turn, likely impact the amount of traffic coming to your social media accounts and your website. Of course, this can also benefit your sales numbers – a win-win, right?
As a thought leader, your original insight and industry presence will build trust within your chosen field, your customers, and an audience with people who don’t know about you (yet).
This trust will increase your professional opportunities and allow your business to grow.
What Is Thought Leadership Content?
These days, thought leadership can come in a variety of forms. There are numerous types of content, including:
- Blog posts, including SEO-based content
- Guest posts
- Social media posts, including LinkedIn
- White papers
- Books, including eBooks
- And more!
You’re probably thinking – how do I know what type of content to produce? What relevant platforms should I post it to? How can I get my thought leadership strategy to align with my professional goals?
Below is a guide as to how to implement effective thought leadership marketing that produces successful results.
How to Implement Successful Thought Leadership Marketing
Perhaps the most important piece of advice to consider when creating thought leadership content is to be true to yourself. Authentic thought leadership speaks to your audience and builds trust, meaning they will return to your content, engage with it, and heighten your online presence.
Figure Out Your Marketing Goals
To be an active thought leader, you need to know what you want to achieve with your thought leadership marketing content. For example, this could be increasing the traffic to your website or increase your following on various social media profiles.
It’s typical to have multiple marketing goals in your thought leadership strategy. You can always use the SMART strategy to set your goals, as explained by Embryo in this blog post.
Decide on Your Audience
Whilst figuring out your thought leadership goals, you can then decide who you want to reach with your content. Do you just want to reach your potential customers, specifically business audiences, or a wider group of people?
Who Is Your Expert?
It’s all well and good knowing your goals and the audience you’re trying to reach, but if you don’t have an expert to share these insights and become a reliable source within your chosen industry, your thought leadership strategy can’t even begin!
Leadership matters when choosing an expert as they tend to have hot takes on the industry, know of current and upcoming industry trends, and therefore, can produce valuable content that responds to your audience’s needs.
Choose Your Content Ideas
Once you have discovered what your goals are, who your expert is, and defined your audience, you can now use this information to decide what pieces of content you will create.
It’s important to remember, audiences respond to original content that benefits customers. By avoiding the business jargon, you can provide actionable insight to the audience with your original ideas.
Of course, these factors are only half of the story, as you should also be jumping onto the current trends to increase your access to people not in your specific audience and potentially grow your audience.
Check Out Your Competitors
As important as original insight is to your content marketing strategy, it may be worth a look at what type of content your competitors are producing. If you see something you want to emulate, just be sure to put your own spin on the topic!
Where Is Your Content Going?
There’s nothing worse than spending hours perfecting a piece of content for it to not reach anybody. There could be numerous reasons for this, and it’s almost impossible to know which reason is the specific culprit.
Therefore, it is imperative to ensure the content you have produced is right for the specific platform you are targeting. Embryo recently published an article explaining the best practices to promote your content, so if you’re interested in gaining results from your content, why not contact our sales team to utilise our multi-channel approach?
Measure Your Results
You can use the results from your content’s performance to influence the type of content you produce going forward. By mirroring content that has already seen great results, you are likely to repeat these results, and maybe even outperform them!
Want Help with Your Thought Leadership Content? Contact Us Today!
Embryo has a track record of helping businesses increase their ROAS, revenue streams, and page views – sometimes by over 100%!
Our team can help you create a comprehensive content marketing strategy that helps you reach business goals and become a thought leader to watch. Contact us on 0161 327 2635 or email [email protected] to get started today.