CEO Challenges: Navigating 5 Digital Marketing Hurdles in 2023

CEOs and marketing managers are no strangers to the constant challenges in today’s business world. Whether it’s consumer-related issues or tech-related curveballs, one thing is clear: innovation and adaptability are the keys to online success.

Technological advancements and shifts in consumer behaviour are inevitable. What truly matters is the ability to not just accept these changes but to embrace them as opportunities to lead the way.

At Embryo, we’re not just an agency, we’re your problem-solving partners and an extension of your team. Our digital marketing services are designed with your unique business objectives in mind. Our goal as your digital partner is to strategically align your challenges with the most effective marketing channels, keeping you ahead of the competition.

In this blog, we explore some of the core challenges businesses are facing this year and how to overcome them. So, let’s take a look at some of the common challenges.

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“Our Website Has Dropped to Page 2 in the SERPS”

Solution: Work with an SEO agency to increase your keyword reach, fix technician problems and boost organic visibility.

Are you struggling to keep up with your competitors in search results? Falling to the second page of Google search engine results is a common challenge. Many things can lead to this, like changes in algorithms, new competition, or changing user preferences. How you respond to this situation is crucial for your future success.

There are various factors that might be causing your rankings to drop, including:

  • Technical SEO issues
  • Site migrations
  • Big content changes
  • Deleted pages
  • Low load speed
  • Impressive competitor activity
  • Broken links or spammy backlinks

Here’s how SEO can help combat these challenges:

  • Conducting keyword research that’s relevant to your sector
  • Posting regular quality content
  • Implementing technical improvements
  • Generating backlinks  to build authority
  • Enhancing user experience through UX recommendations
  • Optimising on-page elements and meta tags

Patience is key in SEO. Keep in mind that fluctuations in rankings and traffic are common. What counts is staying updated with trends and being responsive to shifts in the competitive landscape.

“I’m Not Getting Enough Quality Leads Online”

Solution: Focus on specific audience targeting to refine your messaging and invest in paid ads.

Is your messaging too broad and unrefined? Are you striving to target everyone using the same marketing materials without personalisation? This generalisation and absence of targeted audience focus could be the underlying issue.

Customers are drawn to personalisation. They want to feel heard and understood. Therefore, if your messaging and materials lack specificity or fail to comprehend particular pain points and aspirations, you’re unlikely to really engage the right audience.

A strong marketing strategy proactively selects its intended audience rather than trying to attract anyone and everyone. To achieve this, you need to establish two fundamental aspects: your core values and your ideal customer or client.

Once you have a clear definition of these factors, you can customise your marketing messages to deeply resonate with that specific persona.

Utilise this insight to steer your marketing efforts, shaping everything from the tone of voice of the communication channels employed to connect with your audience.

To further strengthen this messaging and direct marketing, consider a Pay-Per-Click (PPC) advertising strategy.  Using different PPC campaigns will allow you to target users at multiple stages of their journey. Using keyword targeting, you can make sure your messaging is reaching the right audience as they search.

I’m Struggling to Increase Brand Awareness in My Competitive Industry

Solution: Work with a Digital PR team to improve your brand’s visibility and reach new audiences.

71% of businesses have websites, so clearly, the digital space is competitive for all. It’s no easy task to make your brand stand out. But you’re not alone in this challenge. Many businesses face the battle of gaining attention and recognition, specifically those in highly saturated markets.

The solution lies in Digital PR. This approach involves partnering with professionals who are adept at getting your brand mentioned and talked about on various online platforms. It’s not just about sending press releases; it’s about leveraging relationships to create meaningful conversations around your brand.

Imagine your brand being featured in news articles and videos across the net – the very spaces where your potential customers are engaged. This exposure generates interest, and as people discuss your brand, its presence begins to grow.

It’s worth also exploring content marketing as another cost-effective way to expand your audience reach. Consider creating content that’s not only shareable but also genuinely engaging and unique to anything else online. This approach not only generates organic backlinks but also lifts your business’s visibility across various social media platforms.

I’m Getting Zero Engagement on My Social Media

Solution: Consider adapting your social content strategy to better align with user interests.

Social media is not easy to navigate. Whilst maintaining active social accounts is a cost-effective and impactful way to interact with your audience, knowing what to post (and when to post it) are just two of the many challenges.

Truthfully, there are hundreds of factors that can affect user engagement. Some of these factors are unfortunately out of your control (the algorithm!). The good news is that there are various strategies you can employ to realign your content strategy to encourage higher engagement rates.

Some of the main factors that could cause a lack of engagement include:

  • Irregular posting: Generally speaking, the more you post, the more likely you are to appear in your followers’ feeds.
  • Unengaging visuals: Posts with images generate 650% higher engagement than text-only posts.
  • You’re not in tune with your audience: This is a biggie. Understanding who your audience is, what they tend to engage with and what they truly want to see is paramount to organic social success.

Working with paid social media experts can also help you reach new audiences and increase conversions. Employing both paid and organic strategies is a sure-fire way to see an increase in engagement.

My Website Traffic Isn’t Converting into Sales

Solution: Enhance conversion rate UX/UI website design

So, you’ve done everything you can to bring more traffic to your website, but metrics suggest that users aren’t staying long enough to convert. User experience goes beyond content, and a team of UX professionals can help figure that out.

From intuitive navigation menus to efficient checkout processes, a well-designed user experience not only entices visitors but also encourages them to take the desired actions, whether it’s making a purchase, filling out a contact form, or signing up for a newsletter.

Furthermore, a UX expert delves into the psychology of user behaviour. They understand what motivates users, their pain points, and their preferences. These insights are incredibly valuable to improving your user experience.

Partner with an Agency That Makes Tackling Marketing Challenges Easy

The truth is, that marketing will never be challenge-free. The important thing is that you remain open to adaptation and become reactive to changes. Let Embryo be the agency that provides solutions, lessening the burden of marketing complexities.

Call us today on 0161 327 2635 or email [email protected].

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