30 Stats about Search Engines to Help Inform your SEO Strategy

Any SEO strategy worth its salt has thousands of different facets informing it, from buyer behaviour to website build, to seasonal demand, too – maybe most importantly – search engine stats.

In this post, we’ll be focusing on those search engine stats and share some of the most interesting facts and figures concerning the search engine landscape today!

As SEO experts, our Organic team are always looking ahead to see what search engines are looking for in order to build visibility and drive traffic for our clients. To learn more about what they’re looking at, keep reading! Or, to see how we can help maximise the online potential of your business, please get in touch with our team at 0161 327 2635, or email us at [email protected].

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Spotlight on Google

What About the Rest of the Global Search Engine Market?

  • Google has the VAST majority of the global search engine market share, at 93.12% at the time of writing.
  • Bing is in second place with 2.77%, Yandex at 1.15%, Yahoo at 1.11%, DuckDuckGo at 0.51%, and Baidu at 0.49%.
  • When you break it down by device, Google has an even higher share of mobile searches at 96%.
  • On the desktop, however, Google has 87% of the share, with Bing’s slice of the pie rising to over 6%. This shows the power of default browsers for a good chunk of users.
  • When we take a more granular look though, we can see that in China, Baidu takes up over three-quarters of the search market.
  • Baidu’s mobile searches are also increasing and have done so consistently since 2020.
  • In Russia, 10. Yandex has captured more than 90% of the total Russian search traffic. The platform supports both Latin and Cyrillic enquiries and is the best search engine when it comes to understanding the linguistic nuances of Russian and other Cyrillic languages.
  • More than 27% of Google’s international share of searches comes from the USA, with India coming second with 4.5% of Google’s global searches, and Brazil in third with 4.4%.

How Users Are Searching Online

Searching For a Great Digital Marketing Agency?

Hopefully, this quick run around search engine statistics in 2023 has been helpful and offers some insight into the who, what, and why of organic SEO today. All of this data goes to show the importance of SEO optimisation and that there are so many different considerations involved in creating an SEO strategy, as well as the value of having an expert team on your side for search engine success.

To learn more, take a look at some of our other blog posts and guides, or get in touch with our expert team!

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