3 top tips on how to improve your social media engagement
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As you know, social media is a competitive, overcrowded space. More and more people have been using social media to connect with others, keep up with the news and make purchase decisions. As a paid social agency, we’re well-versed in all things social media and have a couple of top tips to increase social media engagement.
With over 60% of the world’s population using social media, breaking through the noise is no easy task. As a business, you may find yourself spending time and money creating amazing, informative content for your social media channels, but, unfortunately, this doesn’t guarantee engagement. If this sounds familiar, it may be time to switch up your organic social media strategy.
If you are looking for support with your social media engagement, our team of social experts can help you achieve your goals. Get in touch today.
1. Learn from others
If you’re struggling with ideas on how to improve your engagement, there’s nothing wrong with spying on your competitors and big players in your industry. Visit their social channels and take a look at the kind of content they’re posting and what’s working well with their audience. Not only can you get new content ideas, but you can also see how their audience responds to their content. If content works for your competitors and you share a similar target audience to them, a similar style of content will likely work for you too.
You should ask yourself ‘Are there any questions that keep occurring in their comment sections?’ ‘How are they responding to negative feedback?’ ‘Can you spot any opportunities they have missed?’
All of this information can be brought into your social strategy to help you create content and engage in a way that you know will land well with your intended audience. That isn’t to say you should copy their strategy and ideas completely.
To stand out, you need to be different enough from your competitors that people will notice you and remember your content. Simply take inspiration from their successes and apply it, making it relevant to your audience and business.
2. Keep the conversation flowing
The number one rule in organic social media is to communicate with your audience! People trust people more than they trust faceless, corporate brands.
Building relationships with your followers is more important than ever. You may not have the manpower to spend hours a day interacting with your audience, but replying to people’s comments, commenting on their posts and answering DM’s will all go a very long way when improving your engagement.
Greggs is a great example of a brand that always responds to their customers. Whether it’s a complaint or a lighthearted response, they keep they rarely leave a response unmanaged. In turn, people trust them as a brand and feel like they can engage with their social channels.
As well as responding to your audience, it’s important to reach out, especially if you’re a smaller or relatively new business. Find people who follow similar businesses and interact with their posts, follow them and leave comments. By reaching out and engaging with a new audience, you are more likely to gain more followers and higher engagement on your posts. Social media is exactly that, it’s social, and a lot of businesses forget that!
3. Listen to your audience
The final tip is to pay attention to your audience! Following on from the last point, conversation and communication are key for driving engagement on social media, but that doesn’t mean you should just be talking, you need to be listening too!
No one likes a brand that just talks about their brand, it’s important to understand what is going on in your followers’ lives. What are their likes and dislikes? Is there anything happening that could be affecting them? Or anything happening within your industry that is important to your customers?
Knowing what’s important to your audience is key to your social media success. Missguided has a strong understanding of its followers and uses it to generate conversation and content that lands. Posting content that isn’t all about their product has proved successful in driving engagement and building strong customer loyalty.
As well as creating good content, listening to your customers is great for improving your business. If you notice a particular query or complaint that keeps occurring on social media regarding your business, not only can you address it, but you can also learn from it and improve your business in the long run!
Increase your engagement and grow your business
There are several things you can do to improve your social media engagement. Switch up your style and grow your business! If you need any advice or help on managing your social channels, get in touch today!
