100+ of the most searched commercial keywords for the home retail industry

Choosing the right keywords can be fundamental to the success of paid and organic search campaigns. Especially if the industry you operate in is highly competitive, like the home retail one.

Spending on homeware is a key driver of UK retail sales, with almost 9 in 10 consumers engaging in the market. The market value is also set to increase to $26 billion in 2029, nearly double its worth in 2023.

With competition being high and a large volume of gains to be made within the growing market, we thought we’d give your campaigns a helping hand; using Ahrefs, we’ve identified the top 100 keywords for the industry and organised them into categories.

As well as giving you the data, we’ll also share some of our key strategies for implementing these keywords into your campaigns. For more information on how we amplify the strategies for home retailers, then get in touch with our team.

Commercial home retail keywords to incorporate into your strategy

Home decor

• home decor – search volume: 12, 000 / difficulty: 42
• autumn home decor – search volume: 2,400 / difficulty: 3
• home decor ideas – search volume: 2,300 / difficulty: 60
• halloween home decor – search volume: 1,500 / difficulty: 7
• home decor accessories -search volume: 1,100 / difficulty: 42
• home decor uk -search volume: 1,100 / difficulty: 47
• home decor items – search volume: 1,100 / difficulty: 47
• Christmas home decor – search volume: 900 / difficulty: 17
• cheap home decor -search volume: 800 / difficulty: 31
• home decor sale -search volume: 800 / difficulty: 16
• home office decor – search volume: 800 / difficulty: 12
• home decor stores -search volume: 700 / difficulty: 52
• home decor subscription box – search volume: 600 / difficulty: 2
• luxury home decor – search volume: 500 / difficulty: 35

Furniture

• garden furniture – search volume: 118,000 / difficulty: 24
• oak furniture – search volume: 43,000 / difficulty: 56
• rattan garden furniture – search volume: 33,000 / difficulty: 31
• furniture – search volume: 33,000 / difficulty: 81
• bedroom furniture – search volume: 26,000 / difficulty: 20
• garden furniture sale – search volume: 24,000 / difficulty: 25
• outdoor furniture – search volume: 22,000 / difficulty: 26
• second hand furniture – search volume: 14,000 / difficulty: 15
• ex display garden furniture clearance – search volume: 14,000 / difficulty: 2
• office furniture – search volume: 12,000 / difficulty: 58
• furniture stores near me – search volume: 12,000 / difficulty: 77
• conservatory furniture – search volume: 11,000 / difficulty: 3
• rattan furniture – search volume: 11,000 / difficulty: 36

Home DIY

• diy home decor – search volume: 400 / difficulty: 57
• home image diy – search volume: 250 / difficulty: 0
• home diy- search volume: 250 / difficulty: 82
• diy home security – search volume: 200 / difficulty: 12
• diy home projects – search volume: 100 / difficulty: 39
• diy home bar ideas – search volume: 100 / difficulty: 8
• diy home – search volume: 90 / difficulty: 77
• best diy home security system – search volume: 90 / difficulty: 56
• diy things to make at home – search volume: 80 / difficulty: 56
• home diy projects – search volume: 80 / difficulty: 29
• home diy tool kit – search volume: 80 / difficulty: 3
• diy home security systems – search volume: 80 / difficulty: 29
• diy home decor ideas – search volume: 70 / difficulty: 49

Bedding

• Bedding – search volume: 30,000 / difficulty: 34
• christmas bedding – search volume: 20,000 / difficulty: 2
• bedding plants – search volume: 11,000 / difficulty: 6
• brushed cotton bedding – search volume: 11,000 / difficulty: 0
• bedding sets – search volume: 8, 700 / difficulty: 30
• white bedding – search volume: 6,400/ difficulty: 0
• fleece bedding – search volume: 6,200 / difficulty: 0
• linen bedding – search volume: 4,900 / difficulty: 24
• sage green bedding – search volume: 4,600 / difficulty: 0
• king size bedding – search volume: 4,400 / difficulty: 3
• green bedding – search volume: 4,200 / difficulty: 0
• bedding sale – search volume: 4,000 / difficulty: 18
• halloween bedding – search volume: 3,900 / difficulty: 0
• teddy bear bedding – search volume: 3,700 / difficulty: 0

Home appliances

• home appliances – search volume: 1,800 / difficulty: 68
• home appliances near me – search volume: 450 / difficulty: 79
• home appliances insurance – search volume: 200 / difficulty: 10
• smart home appliances – search volume: 150 / difficulty: 55
• insurance for home appliances – search volume: 150 / difficulty: 10
• best deals on home appliances – search volume: 100 /
• home appliances cover – search volume: 100 / difficulty: 2
• home appliances store – search volume: 100 / difficulty: 62
• home appliances insurance uk – search volume: 100 / difficulty: 12
• electrical home appliances – search volume: 100 / difficulty: 69
• kitchen home appliances – search volume: 90 /
• appliances for home – search volume: 90 / difficulty: 78
• manufacturer of major home appliances – search volume: 80 / difficulty: 22

Lighting

• Lighting – search volume: 21,000 / difficulty: 55
• gas lighting – search volume: 7,300 / difficulty: 80
• pendant lighting – search volume: 6,500 / difficulty: 7
• lighting shops near me search volume: 6,000 / difficulty: 45
• outdoor lighting – search volume: 5,100 / difficulty: 13
• kitchen lighting -search volume: 4,800 / difficulty: 6
• under cabinet lighting – search volume: 4,500 / difficulty: 3
• astro lighting – search volume: 3,900 / difficulty: 0
• bathroom lighting -search volume: 3,800 / difficulty: 3
• kitchen lighting ideas – search volume: 3,500 / difficulty: 8
• garden lighting – search volume: 3,300 / difficulty: 21
• led lighting – search volume: 2,800 / difficulty: 18
• garden lighting ideas – search volume: 2,700 / difficulty: 15
• living room lighting – search volume: 2,700 / difficulty: 4

Kitchens

• diy kitchens – search volume: 57,000 / difficulty: 14
• Kitchens – search volume: 32,000 / difficulty: 60
• ex display kitchens – search volume: 3,500 / difficulty: 25
• fitted kitchens – search volume: 3,200 / difficulty: 49
• kitchens for sale – search volume: 3,100 / difficulty: 12
• cheap kitchens – search volume: 2,500 / difficulty: 44
• diy kitchens planner -search volume: 2,500 / difficulty: 14
• kitchens near me – search volume: 2,300 / difficulty: 64
• outdoor kitchens – search volume: 2,000 / difficulty: 16
• kitchens uk – search volume: 1,700 / difficulty: 50
• modern kitchens – search volume: 1,500 / difficulty: 20
• second hand kitchens – search volume: 1,500 / difficulty: 31
• diy kitchens reviews – search volume: 1,500  / difficulty: 0
• ex display kitchens for sale – search volume: 1,400 / difficulty: 30

Sofas

• sofas – search volume: 54,000 / difficulty: 26
• sofas for sale – search volume: 9,800 / difficulty: 16
• cheap sofas – search volume: 9,400 / difficulty: 15
• corner sofas – search volume: 8,400 / difficulty: 18
• sofas uk – search volume: 6,700 / difficulty: 48
• leather sofas – search volume: 5,800 / difficulty: 8
• throws for sofas – search volume: 4,600 / difficulty: 12
• clearance sofas warehouse – search volume: 3,900 / difficulty: 22
• pay weekly sofas – search volume: 3,700 / difficulty: 2
• ex display sofas – search volume: 3,300 / difficulty: 8
• pay monthly sofas no credit check uk – search volume: 2,800 / difficulty: 3
• modular sofas – search volume: 2,600 / difficulty: 6
• sofas near me – search volume: 2,500  / difficulty: 65

Using the keywords in your content

So now you have your keywords, how should you use them? Keywords have different intent, meaning they drive different traffic and actions. For the purpose of this blog, we filtered our keywords to ‘commercial’ and ‘transactional’, whilst also filtering out ‘branded’ keywords.

Commercial keywords

These keywords are intended to inform a user about products or services before making a purchase. Commercial keywords are key for driving traffic and attracting potential customers who have a higher intent and are further along the buying journey, for example, ‘home decor ideas’. By pairing these keywords with those of informational and transactional intent, you are more likely to drive consistent traffic of those exploring, evaluating and purchasing.

Transactional keywords

These are intended to drive a user to make a purchase. Users using these keywords tend to know what they’re looking for and are more ready to make a purchase.  Because of this, many keywords are product names, such as ‘sofas’ or ‘rattan furniture’. To drive the conversions, these keywords intend, we recommend using them on your product pages and within your product descriptions, as this will ensure your users navigate from search to the correct pages, where they can then purchase.

Types of content to create

Once you understand the intent of your keywords and what keywords to use as part of your strategy, it’s time to create optimised content. Below are our suggestions for the types of content you can create for these keywords.

Creating commercial keyword content:

• Comparison pages: By creating pages which compare one product to another, you can use these keywords as consumers search for benefits and drawbacks before making a purchase.
• Explainer videos: Using commercial keywords in titles and descriptions of videos when showcasing products or services and their features.
• ‘Best of’ lists: Creating content that focuses on ‘Top 10 [product categories]’ e.g. ‘19 best sofas’ can again help users discover products and the right ones for them by viewing multiple products at once and comparing them.

Creating transactional keyword content:

• Optimise product pages: Using these keywords in page titles, meta descriptions, and product headings and descriptions will make it more likely for users to find your products and then make a purchase.
• Create dedicated landing pages: Including these keywords on specific landing pages can make your campaigns more successful as they drive users to the correct pages they are looking for.
• Clear CTAs: Adding action-based language such as ‘buy now’ or ‘get a quote’ with these keywords, ensuring you’re directing users to take the required action.

Struggling to get your keywords perform?

If you’re keywords and digital strategies aren’t generating the ROI you’re looking for, then perhaps you need support from the experts. At Embyro, we have a proven track record of helping B2B and B2C businesses expand their online visibility and drive traffic and revenue through organic and paid campaigns. So, contact our team today to see how we can help you.