21 Stats about Hubspot
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HubSpot is a popular customer platform, that provides businesses with a range of tools and solutions to help grow their business. The reason for its popularity growth is due to its ability to bring together marketing, sales and customer service teams and streamline processes between the different departments.
Named HubSpot, due to the different products or ‘hubs’ it offers to help businesses:
- Marketing Hub – helping brands to attract their audience and convert them into customers, it includes tools for content creation, email marketing and automation, amongst more.
- Sales Hub – helping sales teams to close deals more efficiently and effectively. It has automation and analytics features that make sales activities like follow-ups and managing pipelines much easier.
- Service Hub – helping businesses to provide excellent customer service and build loyalty. It includes features like ticketing of customer enquiries, live chat and a knowledge base.
- Content Hub – enabling users to create and report on personalised content for customers throughout the buying journey.
- Commerce Hub – providing users with the opportunity to process quotes, payments and reporting in one place.
- Operations Hub – enabling businesses to connect and sync business data to automate workflow and custom integrations.
Now that you know a bit more about HubSpot, here are 21 statistics that can help you decide if it’s the right platform for your business.
- HubSpot has 15 offices worldwide, with locations including but not limited to, London, Paris, San Francisco, and Tokyo (source).
- Over 8,000 employees work for HubSpot (source).
- More than 238,000 businesses use HubSpot (source).
- In 2014, HubSpot began trading on the New York Stock Exchange, trading under the symbol ‘HUBS’ (source).
- As of July 2024, HubSpot owns just under 35% of the global marketing software market (source).
- In 2024, 42% of HubSpot’s website traffic came from the US, with only 9.4% coming from the UK. (source – Ahrefs)
- More than 570 reports have voted HubSpot the number one tool (source).
- HubSpot’s 2023 revenue grew 25% YoY, to $2.17 billion (source).
- In Q1 of 2024, Hubspot added around 11,700 new subscribers (source).
- HubSpot’s customers are located in over 135 countries (source).
- In 2023, it was reported that for each customer HubSpot generated an average revenue subscription of $11,447 (source).
- In 2023, at INBOUND, HubSpot announced the launch of HubSpot AI, a series of automated features to help marketing, sales and service teams (source).
- 86% of HubSpot users use the platform on a daily basis (source).
- 76% of HubSpot customers display high feature usage. Interestingly, 94% of Marketing Hub customers say they use features regularly compared to 87% of Sales Hub customers (source).
- Salespeople state HubSpot’s LinkedIn integration saves them up to 8 hours each week (source).
- HubSpot customers using Sales Hub close 35% more deals (source).
- Customers who use more than just one Hub close 31% more deals than those just using the Sales Hub (source).
- From a survey of 1,474 worldwide customers, 75% of uses said HubSpot had increased their company revenue. The survey also found that 76% of users had seen a return on investment, with 64% seeing ROI in 4 weeks or less of using the platform. (source).
- 82% of marketing users say HubSpot has increased their lead generation (source).
- In Q1 of 2024, HubSpot’s sales and marketing expenses accounted for $300.28M – 55% of their total operating expenses in the quarter (source).
- Users can gain up to 25 certifications from the HubSpot Academy, including topics such as Inbound Marketing Optimisation and Revenue Operations (source).
So there you have 21 stats that have told you more about HubSpot, and how powerful the platform can be. Before you sign up, we remind you to carry out your own research to see if the platform is a right fit for achieving your goals, it can be a big investment so you need to ensure it is worth it. It’s also important to remember, that how you implement the tool into your business will also determine its success. For more information, we recommend contacting HubSpot directly.
