Some of September’s best articles about content marketing

Here at Embryo, one of the reasons for our ongoing and continued success is the way in which we deliver our clients impactful and results driven content marketing campaigns. Whether it be blogging, writing for ecommerce, landing pages, writing long form homepage content or anything else, our content marketing supports the efforts of our SEO, social media, digital PR teams and more. 

Writing balanced content that offers high quality to both users and the search engines is a bit of an art, and is often a little more complex than it first looks. Here at Embryo, the team is always on the hunt for ways we can refine and grow our skills. With that in mind, let’s look at some of our favourite content marketing articles from September. 

4 Tools to Boost Content Marketing Efforts by Inc. 

While content isn’t as tool-heavy as some other digital marketing strategies, our writers nonetheless rely heavily on the content tools that we use regularly. From keyword research and grammar improvements to outreach and idea generation, content marketing tools can certainly streamline your process. This is why we enjoyed 4 Tools to Boost Content Marketing Efforts by Inc. this month, an article which looks at some great tools for anyone to start using if they want to take their content marketing to the next level. 

These Content Marketing Rules Are Made to Be Broken by Content Marketing Institute

Whether you’re new to content writing and marketing or not, you’ve probably invested a bit of time in reading tips and guides and getting to grips with the do’s and don’t’s of content marketing. But the truth is that there’s a lot of lazy advice out there, and sometimes it helps to get a fresh perspective on what would normally be considered tried and true content tips. That’s why These Content Marketing Rules Are Made to Be Broken by Content Marketing Institute made for such an interesting read this September. There are some great tips in here, such as not always doing what has worked before by default, not necessarily applying blogging to every campaign, and not simply repeating what has worked elsewhere. This makes for a great read especially for experienced content writers who could use a good refresh. 

Your Guide to Effective Storytelling in B2B Content Marketing by Top Rank Blog

For something a bit different to read this month, we have to recommend this little article from Top Rank Blog. If you’d like to hear about how you can learn great content marketing from Joseph Gordon-Levitt (yes, the guy from ‘500 Days of Summer’), then this article will make for a great little read. 

But the true core of Your Guide to Effective Storytelling in B2B Content Marketing by Top Rank Blog is exactly what it sounds – finding ways in which you can engage and captivate your target audience in B2B content marketing. Sometimes it’s easy to feel like your B2B content is bland and uninteresting – this article is great for adding a bit of spice to your writing. 

Get in touch

If you want to find out more about how we deliver content marketing strategies for clients across a wide range of different UK sectors, then get in touch with us today. We’re always available for a chat to talk about content, and we can’t wait to hear from you!