Stats on post engagement vs page engagement
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Understanding the difference between post and page engagements can be tricky. Thankfully, we’ve produced an article that allows you to easily understand the meaning behind each one, as well as some statistics to help provide further context to how these metrics differ.
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What is the meaning of post-engagement?
Post engagement is a measure of how many times a user engages with an individual social media post. Engagement can be in the form of shares, likes, comments and more and is a reflection of the overall popularity of a singular post.
Post engagement statistics
- Facebook has the highest live video engagement (26%) when compared to other social media platforms.
- On X, 90% of videos are viewed on a mobile device.
- Did you know that short-form videos are 2.5 times more engaging than long-form ones?
- On Instagram, reels generate twice as many impressions when compared to other types of posts.
- On X, sports teams have the highest engagement percentage (0.072%), with higher education second (0.053%) and non-profit organisations third (0.044%).
- If a video is less than a minute long, 60% of viewers will watch the entire thing.
- Half of Instagram users have gone to a website to purchase a product or service after coming across it in their stories.
- 55% of consumers feel more connected to a brand if they see them responding to comments or liking messages.
- Instagram carousels that mix images and videos get a higher engagement rate of 2.33% rather than just sharing images or videos.
- Video content on LinkedIn gets 5 times more engagement than static posts.
- 61% of LinkedIn users engage with reshared content from other users
What is the meaning of page engagement?
Similar to post engagement, page engagement is the measure of how many users interact with an entire social media page and is a metric to show how an overall profile is performing rather than individual posts. Social media users can engage with a page by sharing and following the brand to keep up with their latest activity.
Page engagement statistics
- Instagram business accounts with less than 10k followers have an average engagement rate of 0.98%.
- Posting weekly on LinkedIn as a business can get you twice as much engagement compared to companies that don’t.
- 40% of LinkedIn users interact organically with a page each week.
- In September 2024, non-profits were leading engagement on TikTok with an average engagement rate of 7.5%.
- 90% of social media users are following at least one brand.
- The main reason why 68% of consumers follow a brand on social media is so they can stay up to date on any new products or services.
- The average business account’s Instagram page sees a follower growth of 0.98% each month.
- 30% of the engagement for an admin post on a LinkedIn page tends to come from their employees. Employees are x14 times more likely to share these types of posts over other forms of content they come across.
- X has seen the biggest decrease in agency engagement rates between Q2 and Q3 of 2024. With agencies turning to other social media platforms like Instagram and TikTok for engagement instead.
- Meta offers the highest ROI when compared to other platforms like YouTube, TikTok, X and LinkedIn.
With social media usage growing each year, it’s important that your company’s social media engagement also follows the same trend. Our award-winning team of paid social experts are known for producing strategies and campaigns that grow businesses across multiple industries. Simply, get in touch with Embryo today to take your social media performance to the next level.
